Ask a Game Dev

DECEMBER 20, 2022

When designing a puzzle, a designer must think of the process by which the player interacts with them. Place and advertise the clues to the puzzle goal within the environment. This can be subtle or it can be obvious, depending on whether the puzzle is optional or part of the critical path.

Puzzle 52

Puzzle Playtesting Advertising Dev 52

Deconstructor of Fun

JUNE 24, 2024

Genre-Specific Winners: Puzzle Games Prevailed: The genre fell by only 6% YoY in downloads and gained 10% in IAP revenue, thanks to new games like Block Blast and Royal Match, and established hits such as Candy Crush and Gardenscapes. Puzzle remained strong by focusing on retaining its current user base through events and live operations.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Cocos

FEBRUARY 11, 2023

Advertising platform Currently, we are using Admob and Facebook ads, but I know that these two services are not available in China. Is there any advertising platform service provider you can recommend for the Chinese release version?

Advertising 40

Advertising Puzzle Communications Platformer 40

Deconstructor of Fun

JUNE 3, 2019

The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Empires and Puzzles regularly takes the top spot in Puzzle RPG category in the West (when Dokkan is having a post event hangover).

Puzzle 52

Puzzle Feature Build Balance 52

PreMortem.Games

APRIL 11, 2023

Thief Puzzle: to pass a level Another new hit with 27M downloads is Thief Puzzle: to pass a level. The game’s monetization strategy is focused primarily on In-app Ads: it has short levels with a big amount of post-level and try-again Interstitial ad placements that allow Thief Puzzle: to pass a level to generate high LTV.

Tile 104

Tile Racing Puzzle Games 104

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. It showcases the game’s primary mechanics, which encompass a unique camera/perspective system, puzzle-solving, and shooting.

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Demo Mechanics Games Bug 239

Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. The misleading ad push was succeeded by the famous "Pull the pin" puzzle-style ads that put Evony and Hero Wars on the map in the past few years.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

AI 59

AI Mobile Mobile Advertising 59

Deconstructor of Fun

MAY 9, 2023

Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. King Robert (left) and King Richard (right).

Puzzle 69

Puzzle Mechanics Feature Build 69

Brand Game Development

AUGUST 26, 2019

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. We also generated leads with paid advertising, reviews, and a Rahdo review. A puzzle-solving, tile placement board game for 1-4 players.”

Advertising 130

Advertising Games Media Concepts 130

PreMortem.Games

MAY 23, 2023

However, finding out what to expect of wishlists conversion to sales remains a challenge, as Hogervorst acknowledges, “That’s the puzzle that even we haven’t cracked.” Additionally, he suggests using platforms like Reddit and TikTok to advertise smaller games effectively.

Data 104

Data Point and Click Platformer Advertising 104

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Refinery

MAY 4, 2023

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. In many respects, this change isn’t particularly surprising.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Mechanics 98

The Bottom Feeder

OCTOBER 9, 2024

In other words: Is your story so good that people give you free advertising? And word-of-mouth is the best advertising.) Portal was a solid 2 hour puzzle game. Meme your characters? Cosplay as your characters? Write fan-fiction about your game? Then it's good. So how do you do that? I can't say, obviously.

Writing 80

Writing Games Art Advertising 80

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

JULY 23, 2024

For YouTube, advertising revenue can be directly attributed to videos. However, games that do not push skins (such as an abstract puzzle game or a single-player narrative experience) likely do not drive revenue. Creators receive payouts proportional to the revenue they bring in, with the platform taking a set cut.

Platformer 64

Platformer Content Advertising Puzzle 64

Deconstructor of Fun

NOVEMBER 27, 2023

In the realm of product marketing, timing is crucial, and every decision is a piece of the puzzle. In the past, product marketers crafted creative strategies while advertising networks handled audience targeting and acquisition, armed with a wealth of user data. But with the advent of ATT, everything changed.

Communications 52

Communications Games Data Advertising 52

Deconstructor of Fun

JANUARY 17, 2023

Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

iXie gaming

NOVEMBER 30, 2023

To succeed in Nintendo testing, you must be prepared for many replays since Nintendo games often have hidden secrets and intricate puzzles. Online job boards: Employers often use popular job boards, like LinkedIn, Indeed, and Glassdoor, to advertise for Nintendo game tester positions.

Quality Assurance 52

Quality Assurance Platformer Communications Console 52

Deconstructor of Fun

JANUARY 13, 2021

This is in line with the current rise in popularity of games with the equally satisfying Merge mechanic in the puzzle genre. On the other hand, this low entry barrier is what drove the growth of the genre as publishers advertise within each other's games to scale their titles. Historical lack of staying power.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

JULY 26, 2021

Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG. Netflix will advertise mobile games in the mobile Netflix app by having them appear in the Home tab alongside movies and shows. Netflix games will start on mobile. Certainly they can be accomplished through streaming.

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

JULY 23, 2020

For background on the deprecation of the IDFA and why the IDFA is so integral to the growth of most mobile games, see this post and this post. Examples of market permutations are: The chest collection system introduced by Supercell in Clash Royale; Free-form base arrangement (vs.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JANUARY 10, 2021

Laura Taranto has 12 years experience in casual games and is a product advisor and puzzle game aficionado. Thankfully, your faithful crew at DoF are here to try and help you make sense of it, well, at least the very specific part of it related to puzzle games. Mat Baker has been making mobile games for 15 years. It made $5.1

Puzzle 52

Puzzle Mobile Mobile Games 52

iXie gaming

FEBRUARY 17, 2023

Games with expensive advertising campaigns. On Android and other mobile devices, you may play a variety of fantastic games ranging from puzzles to adventure. Games that require a large budget. Games with a big development team. Games with extensive gameplay depth. Can Mobile Games Be AAA?

AAA 52

AAA Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JULY 24, 2023

It’s a breath of fresh air to endless calendar puzzles where you’re trying to set up a meeting with people. Because arguably, if you advertise remote work as an option to enjoy beach life as a digital nomad, you’ll likely attract talent that puts much more effort into being at the beach than succeeding at their work.

Communications 98

Communications Mobile Mobile Technology 98

Deconstructor of Fun

JUNE 3, 2020

This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

JANUARY 31, 2021

Hub worlds are coming In addition to trying to acquire properties in other genres, apps will likely try to appeal to players from other genres, particularly puzzle and casual , with popular features like explorable hub worlds, homes, and other custom design areas. This will allow them to hold on to their existing player base.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

FEBRUARY 13, 2022

This approach fits better with the predominantly female target audience that is very familiar with saga-based puzzle games. 2022 Predictions #2: Minigames, Collections, and Visual Progress Casino Games will continue to integrate features that are designed to appeal to players from other genres, particularly puzzle and casual.

Games 52

Games Mobile Mobile Puzzle 52

Deconstructor of Fun

SEPTEMBER 6, 2021

A tip to boost your cross-promotion When showing a creative for cross-promotion we use the game mechanics of the game we're advertising, but the art of the game we are publishing. Best Fiends is a puzzle game. Solitaire Grand Harvest is a solitare game.

Mechanics 52

Mechanics Art Data Advertising 52

Deconstructor of Fun

SEPTEMBER 19, 2022

Clash Quest is Supercell’s most recent attempt at disrupting the puzzle category through titles like Smash Land , Spooky Pop, and Hay Day Pop , each of them trying to achieve success from different angles. Clash Quest 101 In terms of gameplay, Clash Quest can be categorized as a blast-based midcore Puzzle game with some RPG components.

Puzzle 52

Puzzle Mechanics Content Dev 52

Deconstructor of Fun

JANUARY 24, 2023

A cold calculating trader would only care about the outcome, but human beings seem to love watching the outcome unfold - a puzzling topic for economists. Outcome Revelation Once a position has been taken and money is on the line, players must wait for the outcome to be revealed. The reveal itself can be engrossing.

Games 52

Games Point and Click Asset Balance 52

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns.

Mobile Gaming 17

Mobile Gaming Mobile Mobile Games 17

Deconstructor of Fun

APRIL 12, 2023

Rush Wars was the PvE version of Clash Royale in the Boom Beach setting Clash Quest was Legend of Solgard in the Clash setting Hay Day Pop was a puzzle and decorate game with Hay Day IP Everdale is a Hay Day Derby feature as a game Clash Mini is the most innovative one. It’s Team Fight Tactics for casuals. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

CG Spectrum

JUNE 10, 2024

FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

Film 52

Film Animation Animation Concepts 52

Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. This can be seen in the image below, where Simulation, Merge Puzzle and MOBA titles from Big Fish and Plarium are currently in soft-launch.

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Mobile Mobile Feature UX 52

Deconstructor of Fun

JANUARY 24, 2022

Casual Games in 2022 In our taxonomy, built together with Sensor Tower, the casual games category is divided into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. Puzzle Games The King is Back. Outside of Merge, 2021 felt a bit empty with respect to new puzzle games.

Puzzle 52

Puzzle Mobile Gaming Mobile Mobile 52