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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Looking ahead, the biggest opportunities I see for growth and innovation in 2025 will center around advancements in AI-driven content creation, new monetization opportunities utilizing e-commerce, loyalty programs, and hybrid casual. and Creatify: For video-based ads featuring AI-generated actors. Poolday.ai

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R Mahjong – Riichi Mahjong for 4 players with strong mahjong AI

Cocos

Main innovations in this version are: R Mahjong now has a powerful artificial intelligence (AI) called SUO (Super Oracle), based on neural networks. In my estimation, the AI has a strength equivalent to 6.8-7.0 You can also see the probability of a particular tile being discard from an AI point of view.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

Revamping Mechanics to Match User Expectations Mechanics like tile placement have surged in popularity as they blend accessibility with high engagement. AI and Automation Reshape UA and Monetization AI and automation are now changing how games are marketed, putting product quality at the center of user acquisition.

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Donkeyspace AI Interview

Designer Notes

Frank Lantz recently interviewed me on Donkeyspace , his excellent Substack, which generally focuses on the current AI boom but, in reality, is about his ongoing work on the human condition. I’m curious about all-human, no-AI Civ. Nobody, however, puts themselves into the shoes of an AI.

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Old World Designer Notes #3: One Unit per Tile

Designer Notes

The big change that always gets mentioned when going from Civ 4 to Civ 5 is one-unit-per-tile (1UPT), which is interesting as 1UPT is purely a mechanical – as opposed to thematic – change. Generally speaking, opinions were divided over (although largely in favor of) the success of one-unit-per-tile.

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NVIDIA Research Shows Interactive Texture Painting with Gen AI at SIGGRAPH Asia Real-Time Live

Nvidia

NVIDIA researchers took the stage at SIGGRAPH Asia Real-Time Live event in Sydney to showcase generative AI integrated into an interactive texture painting. Rather than generating complete results with only high-level user guidance, this prototype shows how AI can function as a brush in the hands of an artist.

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Godot Tactics RPG – 05. Pathfinding

The Liquid Fire

As we need to find all possible tiles a unit can move to, A* quickly bogs down because it is designed to find a single path from point A to B as quickly as it can, but finding a path from A to B-Z is a lot of individual paths. static func GetDirection(t1: Tile, t2: Tile): var dir:Directions.Dirs var toTile:Vector2i = t1.pos

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