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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Weve previously explored how collaborating with fan-favorite IPs as part of a LiveOps strategy can have a drastic impact on in-game performance, and that logic very much applies to anime crossovers.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Mobile Legends Bang Bang’s collaboration with Kung Fu Panda.

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

The global gaming industry is booming and yet, most Unity-based titles fail to sustain player attention or generate long-term value. This article explores how strategic QA, high-performing 3D art pipelines, and LiveOps frameworks separate lasting titles from forgettable ones. Because success isnt defined by shipping a playable build.

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IP Should Be the Next Big Thing in Mobile Gaming

Deconstructor of Fun

I was recently playing a mobile game. Based on a long tradition in mobile gaming, the companies get inspiration and borrow mechanics from each other to the point when the original creator becomes hard to trace. Mobile game developers face rising production and UA costs and a lack of financing. board game.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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EA cutting "small number" of staff as it sunsets two mobile games

GamesIndustry.biz

Electronic Arts is set to lay off "a small number of staff" due to its decision to close two of its mobile titles: EA Sports MLB Tap Sports and F1 Mobile Racing.

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