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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Poolday.ai

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Meet with AWS for Games experts to learn about the transformational power of generative AI and cloud game development. Tap into AWS for Games services to quickly create game assets, accelerate development, and unlock new player acquisition, engagement and monetization opportunities.

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

But in todays cross-platform, high-expectation environment, QA is not a cost center. It is an operational asset that protects both player experience and studio reputation. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential.

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Unity vs. Unreal Engine: Which is Better for Android Game Development?

Big Games

The mobile gaming industry has exploded recently. Developers are constantly seeking the best tools to create engaging, high-performance games that can run smoothly on a wide range of Android devices. Two of the most popular game enginesUnity and Unreal are the top choices for Android game development.

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Why 70% of Developers Prefer Unity for Mobile Game Development 

iXie gaming

Mobile gaming has become popular in recent times thanks to the growing number of mobile device users. Several mobile game engines are used to create mobile games. However, Unity has stood out as one of the most preferred and trusted mobile game engines. Let’s find out.

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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Finally, we concentrated exclusively on the gaming industry. 4 mobile games developers, founded mainly by former King’s employees. —

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Enhancing Mobile Game Performance: Essential VFX Techniques for Visual Excellence 

iXie gaming

In the fast-paced world of mobile game development , visual effects (VFX) play a pivotal role in creating immersive experiences that captivate players. However, achieving this level of visual excellence without compromising performance on mobile devices is a delicate balancing act.