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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature. Battle pass feature popularity trend in US iOS mobile games 2018-2023 (source: GameRefinery Platform).

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Poolday.ai

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.

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How to Balance Time, Resources, and Costs in Mobile Game Development?

Big Games

Embarking on the ambitious journey of mobile game development is akin to setting sail on uncharted waters. The path is fraught with multifaceted challenges for any game development company or mobile game development services provider. How to Start Mobile Game Development?

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

But in todays cross-platform, high-expectation environment, QA is not a cost center. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. Meeting Modern Visual Standards Unity developers must balance fidelity and function.

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Enhancing Mobile Game Performance: Essential VFX Techniques for Visual Excellence 

iXie gaming

In the fast-paced world of mobile game development , visual effects (VFX) play a pivotal role in creating immersive experiences that captivate players. However, achieving this level of visual excellence without compromising performance on mobile devices is a delicate balancing act.