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. >> see our gaming market predictions As we enter 2025, the digital advertising and mobilegaming industries are transforming remarkably. As always, there are winners and losers, and within mobilegaming, certain genres stand out as clear frontrunners. Test and iterate quickly to find winning creatives.
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and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobilegaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobilegaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
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Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Experience with idle games — making a repetitive action seem fun and not taxing — is key.
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