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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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How to Use Content Marketing to Sell Board Games

Brand Game Development

One of the greatest forms of marketing, my personal favorite, in fact, is content marketing. The term “content marketing” gets thrown around carelessly on the Internet way too much and with little meaning attached, but the basic idea is simple. The Wikipedia definition I’ve included below is even more insightful.

Content 130
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Twitch adds ways for users to filter unwanted content

GamesIndustry.biz

Twitch has updated its site to allow users to filter out content they do no wish to see. Eurogamer reports the new option builds on the Content Classification Labels that were introduced last year , allowing streamers to tag their broadcasts for the inclusion of sexualised content, drug use, gambling, and more.

Content 116
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Analysis • Sony moves away from customer electronics to become a media empire

PreMortem.Games

The success of The Last of Us is, according to analysts, more than just a successful adaptation of a gaming franchise; it is the culmination of Sony’s gradual transition to becoming a media company. Building all that hardware, however, is costly and slow. Blu-Ray) of its devices. It outsold hardware sales at $4.7

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Olivier Madiba’s Kiro’o Games is building a Pan-African entertainment ecosystem

PreMortem.Games

Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. Kiro’o Games is an ambitious game development company based in Yaounde, Cameroon. This is his story.

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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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SenAm Games is developing Al-Sirah, a game that educates young muslims about the Islam

PreMortem.Games

Hrnjadovic also believes that the game could build bridges between people of different beliefs. He continues, Video games are the most influential media of our time, but Islamic content has been painfully neglected. SenAm plans to build upon the 10-minute demo thats out now to try and release the game in Oktober 2026.