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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Buildings in the Outpost act as locations for special Brief Encounters.
Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.
Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco. Each space features two demo stations, and an opportunity to dive deep with AWS for Games solution industry experts.
Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobilegames, no matter what genres you operate in. Building a list of games that share your genre can help you keep track of what your competitors are doing.
Kiro’o Games is an ambitious game development company based in Yaounde, Cameroon. Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. This is his story.
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? And how do you know which trends will be a hit with a gaming audience? Accomplishment.
As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobilegames, and there are plenty of different ways you can design an enticing IAP offer for your game. We covered a lot of these IAP offer implementations in our last blog post on how to build your next mobile IAP offer.
The global gaming industry is booming and yet, most Unity-based titles fail to sustain player attention or generate long-term value. Because success isnt defined by shipping a playable build. For studios aiming to build not just games, but game-driven businesses, these three pillars are no longer optional.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
In addition, due to the topology creation process, 3D modeling is time consuming and has a high entry barrier for content creation. Changing the resolution of a finished mesh (for a mobilegame, for example) requires an even less detailed model to run efficiently, forcing the modeler to recreate it from scratch.
There were days when the game developers had to build a flawless game and launch it in the Play/App Store, and the rest was taken care of by the users. But in today’s competitive world, the players are unaware of about 80% of the games, while 20% of the games are unprofitable and are removed from the online medium.
Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobilegames into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.”
AWS will be joined by game studios and technology partners for panel discussions on generative AI, cloud game development, and buildinggame development backends. AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!,
Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. The gaming industry is no stranger to ambitious bets, but few are as bold as Skillzs $75 million Developer Accelerator. Lets dive in.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobilegames across Scopely, Activision Blizzard, Miniclip, and Zynga. It’s only a matter of time before mobile competitors go cross-platform and via cross-promoting their top mobile players threaten Fall Guys’ console dominance.
The concept of a mobilegame is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobilegames are profitable, with some developers making little from their mobilegames.
She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. Access to the internet and video games has changed.
Millions of mobilegames are out there battling for engagement, yet only a few titles manage to fight their way to the top. If you’re struggling with new ways to build on your existing LiveOps strategy, our award winners (which include the likes of Scopely’s Monopoly GO!, Their secret to success? Mastering the art of LiveOps.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Mobilegaming has become popular in recent times thanks to the growing number of mobile device users. Several mobilegame engines are used to create mobilegames. However, Unity has stood out as one of the most preferred and trusted mobilegame engines. Let’s find out.
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobilegaming.
The mobilegame industry is the most demanding industry for the past few years. Though there are millions and millions of mobilegame apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
One of the main reasons for the increased growth in mobilegame development is because of the concept of instant games. However, the mobilegame development process needs an immense amount of efficiency and dedication, and is a very challenging sector. This is why many investors venture into this industry.
The Dynamic NPC Dialog Demo highlighted Ada, an example for building an in-game non-player character (NPC) as a generative AI application, using Unreal Engine MetaHuman by Epic Games. Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 : Scopely’s Monopoly Go!
Amazon GameLift Streams , the groundbreaking new capability, enables game streaming directly to players at 1080p and 60 fps without requiring downloads or installations made its debut at GDC. AWS also hosted insightful sessions featuring Epic Games, Netflix Games, Riot Games, Jackbox Games, and more.
The mobilegames market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.
Following good values and trends are essential for any mobilegame development company. Hashbyte Studio is a leading mobilegame development company that focuses on providing high-quality games to our audience. One important thing that every firm should adopt is providing high-quality content to the audience.
Introduction In this blog, we will explore how Good Job Games crafted a scalable and secure build pipeline on AWS, utilizing services like Amazon EC2 , Amazon EFS , and Amazon S3 to optimize its game development processes. In the early stages, the company relied on an internal system that handled tasks such as build queuing.
The game features action-combat including magical powers in player-vs-environment and player-versus-player modes. Players can build their own “levels, stories, game experiences and even worlds” as they craft, trade, buy and sell resources, equipment, land, and other commodities.
Testing mobilegames is crucial as it helps you release bug-free games, boosting the gaming experience. However, in the fast-evolving tech world, developers have had to buildmobilegames for different operating systems (OS), including iOS, Android, and Windows. Post-launch monitoring.
He has 14 years of experience building, operating, and scaling game companies. The graveyard of mobile ad tech is full of once-great names: Chartboost. For example, AppLovin in 2025 tightened video ad rules around what could be considered misleading or deceptive content. Millennial Media. The impact?
On the mobile side, development budgets are half or even much less than on HD (console + PC platforms) and a UA budget of even as little as $3M may be enough for the majority of mobilegames to compete with bigger publishers. In some rare cases, mobile launch budgets can potentially exceed $50M. Firebase), etc.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. —
Content stays king. Mobilegaming continues to dominate this category, accounting for $109.6 Microsoft, for instance, recently set up a team dedicated to building out its recently acquired IP , including Overwatch and Warcraft. Similarly, non-endemic brands are pushing into gaming. year-over-year. billion (3.6%
More importantly, it showed audiences worldwide that this 1400-year-old board game can be glamorous, resulting in over 3.2 million people signing up to the browser-turned-mobilegame Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
The mobilegaming industry has exploded recently. Developers are constantly seeking the best tools to create engaging, high-performance games that can run smoothly on a wide range of Android devices. Two of the most popular game enginesUnity and Unreal are the top choices for Android game development.
This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World. This was no surprise as there was little content in the game.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Welcome to the first episode of our Mobile Publisher Series. Scopely The vision for the company has been, and continues to be, to build the definitive free-to-play mobilegames company in the west.
Customer Sessions AWS for Games customers had had a big presence at GDC this year, including nominations across multiple Game Developer Choice Award categories and breakout sessions. Stay tuned for follow up content on these sessions! Learn more about how to build a fully serverless game backend.
He is chief of one of the most powerful organizations in entertainment, overseeing the outstanding development tool Unreal Engine, the aggressive online retail portal Epic Games Store, as well as Fortnite, one of the world’s most valuable properties. None of Epic’s business pillars were fully born of his imagination.
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