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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Buildings in the Outpost act as locations for special Brief Encounters.

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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco. Each space features two demo stations, and an opportunity to dive deep with AWS for Games solution industry experts.

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How to Build Better Live Events with the GameRefinery Live Events Tracker

Game Refinery

Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in. Building a list of games that share your genre can help you keep track of what your competitors are doing.

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