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Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.
A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. The top 200 merge game titles (source: GameRefinery platform).
When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. This got us wondering: is there an ideal time to ask users for data tracking consent?
From national calendar days to religious holidays, seasonal events are a great way for mobilegames to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobilegame.
billion by 2030, valued at a CAGR of 45.5%, cloud gaming is not just reshaping mobilegaming; it’s a catalyst for innovation, redefining how games are played, shared, monetized, and evolved, ushering in a new era of gaming experiences. With a projected growth reaching USD 20.93
Azur Games , a mobilegame publisher and developer, recently achieved over 8 billion game installs across their portfolio of hypercasual games. Screenshot of Kingdom Clash, published by CASUAL AZUR GAMES. A hypercasual game is a simple, easy-to-play mobilegame with low barriers to entry.
For mobilegames in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Ryan from Kwalee sees this same trend taking off in gaming.
Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobilegames, no matter what genres you operate in. Building a list of games that share your genre can help you keep track of what your competitors are doing.
He started his journey as a trained Petroleum Engineer but discovered his true passion for Data Science during his final year at Covenant University. “I I worked with a lot of data then,” he recalls, “and I loved how the data told a story and gave insights on what should be done.” Games were a big part of Ikpeme’s childhood.
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? Sustain and build better games by appealing to new player motivations.
Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. The implication of government actions will bear consequences on mobilegames and apps that are being distributed in the future.
Independent game development studio, Norsfell , was founded in 2013 to forge new genres that bring people together. Now approaching its 10th anniversary, Norsfell has grown from a small startup developing mobilegames into a studio with nearly 40 team members who helped launch the award-winning multi-platform game, “ Tribes of Midgard.”
Many of us remember 2007 when Mark Zuckerberg said 'build your business on our app platform and you can keep the profits’. Then in 2010 when game developers were making more money than they expected, they flipped the script and made Facebook Credits mandatory and exclusive, and demanded a 30% cut. And that’s a lot of eyeballs.
No wonder it scores so well as mobilegames. There’s a bunch of games inspired by it, and you can check out the most important ones in the dashboard below. views on TikTok, and it also has a ‘simulator’ following in the mobilegames industry. DIY gives people a sense of community and achievement. views on TikTok.
Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. relied on data to figure out what they wanted this game to be. But after researching the market, they found that merge games were steadily growing and were a solid choice to go down. They had the spinner idea in mind.
As it does not solely rely on user-level data, it’s significantly more resilient to ecosystem changes and data gaps than attribution. As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.
Written by Michail Katkoff , founder of Deconstructor of Fun and a games industry veteran with 15 years of experience in building, operating, and scaling games and game companies. As consumers disposable income decreases, they prioritize essential utility services like Spotify, Tinder, and Netflix over gaming purchases.
Methodology The report mainly focuses on the performance of the mobilegames market in Tier-1 West countries, which include the US, the UK, Australia, Canada, France and Germany. To operate with representative groups, we compared games across top-level subgenres. The rate was based on the comparison study of the titles’ data.
Mobilegaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobilegaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World.
Introduction In this blog, we will explore how Good Job Games crafted a scalable and secure build pipeline on AWS, utilizing services like Amazon EC2 , Amazon EFS , and Amazon S3 to optimize its game development processes. In the early stages, the company relied on an internal system that handled tasks such as build queuing.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. This timeframe allowed us to select the most accurate data using our proprietary deals database. Finally, we concentrated exclusively on the gaming industry.
Mobilegaming has become popular in recent times thanks to the growing number of mobile device users. Several mobilegame engines are used to create mobilegames. However, Unity has stood out as one of the most preferred and trusted mobilegame engines. Let’s find out.
Modern mobilegames have high-quality animations, sounds, and visuals. Manually testing these games can be time-consuming, delaying the time-to-market. However, releasing a game that has not been thoroughly tested can affect its success and performance, leading to a poor gaming experience.
Mobilegame developer and publisher Pixel Federation entertains more than 140M players worldwide with popular mobilegames, including ‘ Diggy’s Adventure ,’ ‘ Trainstation 2 ,’ ‘ Puzzle Adventure ,’ and ‘ Port City.’ TrainStation 2’ became the first cloud-native game deployed by Pixel Federation with multiple iterations.
AWS will be joined by game studios and technology partners for panel discussions on generative AI, cloud game development, and buildinggame development backends. AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!,
Much has changed in mobilegaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Back in 2019, we explored how Scopely was carving out its own space in the industry with a unique approach to game development focused on building a strong product foundation.
This is the second and the final part of the series on how to build and grow products with data (you can find the first part here ). Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World.
The Dynamic NPC Dialog Demo highlighted Ada, an example for building an in-game non-player character (NPC) as a generative AI application, using Unreal Engine MetaHuman by Epic Games. Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 : Scopely’s Monopoly Go!
We review the game of the week: Talking Tom Time Rush from Outfit7 ✉️ Received this email from a friend? These are the MobileGames Defying Economic Headwinds — and Why In data.ai These are the MobileGames Defying Economic Headwinds — and Why In data.ai Subscribe here!
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobilegaming space via M&A. Smaller, single-gamemobilegaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
Starting in 2017, Riot Games made the decision to decommission its physical data centers and move entirely to the Amazon Web Services (AWS) cloud. Since then, 14 data centers have been closed, with data centers in Las Vegas and Chile shutting down in the past month. We wanted to be much more agile.”
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
AWS is participating in a range of Devcom-related activities inside and outside the Confex Exhibitor Hall, such as: Live product demonstrations Visitors to the AWS booth (E2) can check out real-time demos of game industry-specific AWS technology led by industry experts and technology partners.
. ‘ Games Can Be Good For The Mind ‘ from Skillprint is described as an “empirical” study into the cognitive and psychological benefits of mobilegames. Participants evaluated each game on six characteristics: fun, engaging, challenging, boring, frustrating, and confusing.
Don’t make it like a mobilegame. Often, developers coming from the mobilegaming industry will assume that they can replicate their success by rebuilding their games on Roblox. The players just aren’t receptive to this style of game.”. But it’s essential to making a Roblox game work.
These are the four defensibilities from NFX with examples from tech: Applied to the gaming industry, here is my own interpretation for the archetypal companies for each defensibility category: So how defensible are game companies based on these defensibilities? In some rare cases, mobile launch budgets can potentially exceed $50M.
Given these incredible tailwinds, it’s not surprising that mobilegame companies have delivered the vast majority of gaming venture returns in recent years. But now the era of startup mobilegaming growth is over, as you can read here. The explosive growth of the smartphone. Of these, about 211 were studios.
The game features action-combat including magical powers in player-vs-environment and player-versus-player modes. Players can build their own “levels, stories, game experiences and even worlds” as they craft, trade, buy and sell resources, equipment, land, and other commodities.
Top image: Marvel Strike Force by Scopely This week Savvy Games Group , a subsidiary of the Saudi Arabian government’s Public Investments Fund, announced that it agreed to purchase Scopely , a privately held mobilegame publisher, for $4.9 The current transaction is a clear indication that is also building a content catalog.
The decision criteria varies depending on the type of game being released, the game launch timeline, the available engineering resources, and studio budgets. Harmony Games, a mobilegame studio founded in 2023, considered two possible paths for solving the backend problem.
Mobilegaming continues to dominate this category, accounting for $109.6 Microsoft, for instance, recently set up a team dedicated to building out its recently acquired IP , including Overwatch and Warcraft. Similarly, non-endemic brands are pushing into gaming. billion in consumer spending in 2025E , up 4.6% billion (3.6%
Nuverse – publisher of MARVEL SNAP, shared a behind-the-scenes look at how it partnered with Second Dinner and Amazon Web Services to bring together marketing, operational, and technical capabilities to launch and scale the MobileGame of the Year to millions of players across the globe. Read the Small Impact Games case study.
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