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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. for coins used to purchase in-game hints.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. The top 200 merge game titles (source: GameRefinery platform).

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What’s the Best Time to Request Permission From Users for ATT? (iOS)

Game Refinery

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. This got us wondering: is there an ideal time to ask users for data tracking consent?

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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How Cloud Gaming Will Change the Mobile Game Development Landscape?

Big Games

billion by 2030, valued at a CAGR of 45.5%, cloud gaming is not just reshaping mobile gaming; it’s a catalyst for innovation, redefining how games are played, shared, monetized, and evolved, ushering in a new era of gaming experiences. With a projected growth reaching USD 20.93

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Azur Games migrates all game analytics data to ClickHouse Cloud on AWS

AWS Games

Azur Games , a mobile game publisher and developer, recently achieved over 8 billion game installs across their portfolio of hypercasual games. Screenshot of Kingdom Clash, published by CASUAL AZUR GAMES. A hypercasual game is a simple, easy-to-play mobile game with low barriers to entry.

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Authentication for Mobile Games

AWS Games

For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.