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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Gossip Harbor (source: GameRefinery platform).

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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How Istanbul Became the New Capital of Mobile Gaming – And Where It’s Headed Next

Deconstructor of Fun

Trkiye has rapidly established itself as one of the world's most dynamic mobile gaming hubs. Today, Istanbul holds the undisputed crown of the world's mobile gaming capital. Can they build a second hit, or is this a one-game wonder? Harder Questions: Can Trkiye Break Out Beyond Puzzle & Casual?

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Why Some Puzzle Games are More Addicting Than Others?

Deconstructor of Fun

With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Titles like Match Factory , Triple Match 3D , and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category.

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