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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.

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The art of puzzle design • Escape Mail’s historical fiction in interactive storytelling

PreMortem.Games

Brothers-in-Law Eric Reynolds and Paul Harvey were building a successful business in mobile escape rooms when Covid hit. Over 100,000 students across Alberta puzzled their way to freedom and participated in the educational programs that taught them how to make their own escape rooms. Mobile Escape had to pivot. Step 1: Wonder.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.

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Why Endless Runner Games Are So Popular

Logic Simplified

Hailing from the casual gaming brigade, these games have become synonymous with the mobile gaming experience, delivering entertainment at your fingertips with just a few taps. The Numbers Dont Lie Endless runner games have captivated mobile gamers worldwide, seamlessly blending simple mechanics with engaging gameplay. Well, it is!

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Stumble Guys vs. Eggy Party: Which Fall Guys Clone Is the King of Mobile?

Game Refinery

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. Wood Nuts: Screw Puzzle The first game on the list is a title by Zego Studio: Wood Nuts: Screw Puzzle. Now, let’s turn to the newbies at the top.

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