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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. Why are hybrid mobile games becoming more popular?

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Warner Bros. addressing "volatile" AAA console space with live services, mobile free-to-play

GamesIndustry.biz

Discovery has been historically focused on AAA console games, but the company's CEO and president of global streaming and games JB Perrette wants to change that. The gaming business of Warner Bros.

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The Future of Gaming: Engaging Gen Z

Deconstructor of Fun

Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Social media is the top way they find new games, and within that, video contentespecially from creatorsis king. Mobile, PC, consolethey dont pick one, they pick all of them. Gen Z flips this.

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Study finds YouTube is the most popular and trusted platform for game discovery

GamesIndustry.biz

PR and marketing agency Big Games Machine surveyed 1,000 US-based console and PC gamers about how they find new titles to purchase and play, of which 64% said they discover games via YouTube. According to the report , TikTok was the second most used platform at 36%, following by Instagram (35%), Facebook (34%) and word of mouth (32%).

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Analysis • Sony moves away from customer electronics to become a media empire

PreMortem.Games

The success of The Last of Us is, according to analysts, more than just a successful adaptation of a gaming franchise; it is the culmination of Sony’s gradual transition to becoming a media company. Sony currently maintains its dominant position in console gaming with a 2-to-1 ratio for installed devices compared to its main rival Microsoft.

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How can Nintendo Switch 2 surpass its predecessor? | Opinion

GamesIndustry.biz

Nintendo fully revealed the console almost exactly seven years ago. It held an event at Hammersmith in London to showcase the product to media, retail and assorted industry people and celebrities. A group of us convened in a pub afterwards and the view was unanimous: this might be Nintendo's last console. Read more

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Stumble Guys vs. Eggy Party: Which Fall Guys Clone Is the King of Mobile?

Game Refinery

They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? Stumble Guys vs.

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