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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. GameRefinery’s motivational data shows Gossip Harbor does things differently than most merge games.

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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.

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The Future of Gaming: Engaging Gen Z

Deconstructor of Fun

Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Mobile, PC, consolethey dont pick one, they pick all of them. Some key trends: Gen Z plays more across mobile, PC, and console than any other generation. Heres what the data says: Intrusive ads?

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. According to Udonis , 62% of users will uninstall a mobile game if they experience crashes, freezes, or errorshighlighting how critical performance stability is to player retention. Its the opening move.

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How Drama and Fake Ads Convert To Real Profits

Deconstructor of Fun

Dylan Tredrea is a product & publishing consultant with over 12 years of experience in mobile free to play games at studios such as Disney, Rovio, Zeptolab, & CrazyLabs. I concluded from this experience: that narrative in mobile free-to-play games was often an immense waste of resources. Its likely precisely what youd expect.

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Nuverse lets AI do all the talking and moving of NPCs in Earth: Revival

PreMortem.Games

He says it helps artists to free up their time and produce content more efficiently. Currently, our system is designed to address highly repetitive and mechanical content production problems, such as matching lip movements. By utilizing these systems effectively, we can definitely present high-quality game content to players.

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