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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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Media Molecule expands Dreams ' content usage rules before service shutdown

Game Developer

Aspiring developers and creatives now have permission to use their original content in Dreams for outside-game use, including portfolio reels and merchandise.

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MEDIA ALERT: CROWDFUNDED MMORPG PANTHEON: RISE OF THE FALLEN INTRODUCES CONTENT SEASONS; ALLOWS ALL PLEDGES TO PLAY

Game Developer

Crowdfunded MMORPG opens content seasons to all pledges, regardless of level.

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How to Use Content Marketing to Sell Board Games

Brand Game Development

One of the greatest forms of marketing, my personal favorite, in fact, is content marketing. The term “content marketing” gets thrown around carelessly on the Internet way too much and with little meaning attached, but the basic idea is simple. It can break through social media incredibly fast and effectively.

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Richard 'Faze Banks' Bengtson acquires 25.5% stake in Faze Media

GamesIndustry.biz

stake in content creator-focused entertainment company Faze Media. Richard 'Faze Banks' Bengtson has acquired a 25.5% Bengtson, also its CEO, now owns 31% of the firm. Previous majority owner GameSquare will still have a controlling interest in the company, to ensure its "stability and continued growth," the announcement said.

Media 118
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Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

Deconstructor of Fun

Levin, who played a key role in shaping Lionsgate’s interactive ventures, provides insights on why legacy media is paying close attention to the gaming industry, as streaming and gaming continue to converge. Legacy media companies are catching on. Levin predicts that more industries beyond traditional media will enter the fray.

Media 119
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Nintendo details more aggressive social media guidelines

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox Nintendo is positioning itself to crack down on online content that it considers to infringe upon its copyright. This is according to the firm's newly updated content guidelines. Read more

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