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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.

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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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Analysis • Sony moves away from customer electronics to become a media empire

PreMortem.Games

The success of The Last of Us is, according to analysts, more than just a successful adaptation of a gaming franchise; it is the culmination of Sony’s gradual transition to becoming a media company. In its most recent earnings report, the combined revenue for digital software, add-on content, and network services was $5 billion.

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The Future of Gaming: Engaging Gen Z

Deconstructor of Fun

Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Social media is the top way they find new games, and within that, video contentespecially from creatorsis king. Mobile, PC, consolethey dont pick one, they pick all of them. What Makes Gen Z Unique?

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Detective Dotson by Masala Games is a cultural joyride through modern-day India

PreMortem.Games

“We started referencing the India around us rather than the image of it in collective media and that re-training was quite a challenge.” Solid pipeline By taking the time to build a solid pipeline the team is now at a place in development where it’s easy to create new content such as episodes, story beats and missions.

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