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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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Meet CliCli, the next big user-generated games content platform

GamesIndustry.biz

Players have been building their own content since the dawn of computer games, as seen in the many mods and game modes created from other titles. While this used to require a great deal of technical knowledge, new platforms have emerged in recent years that make it easier for players to create their own games. Read more

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Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

Deconstructor of Fun

Levin, who played a key role in shaping Lionsgate’s interactive ventures, provides insights on why legacy media is paying close attention to the gaming industry, as streaming and gaming continue to converge. Dive deeper into this discussion by watching or listening to the full podcast on your favorite platforms via the links below.

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Wrapping up 2024 • Celebrating the life and works of solo developers

PreMortem.Games

Life lessons He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was extremely rewarding. Career change In the upcoming horror platformer Unlife , players have to navigate a post-apocalyptic world where mankind is all but wiped out from a nuclear war.

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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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Drive-Up Your Revenues with Seasonal Events

Game Refinery

With over 90% of the top-grossing 100 iOS mobile games using seasonal events to boost their revenues, national holidays have become an essential part of LiveOps with players expecting an influx of new content as we approach the holiday seasons. Zombie Frontier 3’s Christmas content Event-related offers (e.g.,

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Report: New YouTube policy leads to increased demonetisation of games content

GamesIndustry.biz

An update in YouTube's moderation policies has reportedly led to increasing demonetisation of gaming content on the platform. Content creator RTGame has also shared his experience on Twitter , highlighting that the policy changes applied retroactively as well, demonetising several of his videos.

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