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From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. Gossip Harbor (source: GameRefinery platform).
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.
PlayStation has lost its head of mobile, as MobileGamer.biz has reported that Nicola Sebastiani has left the company to "pursue a new, undisclosed opportunity." Sebastiani joined PlayStation as the VP and head of mobile in July of 2021. Prior to that, he had spent seven years at Apple where he was head of content for Apple Arcade.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Could card games emerge as the next big growth genre in 2025? Poolday.ai
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.
Dedicated game console Across every generation, mobile is the most used platform for playing games. Spending is most common in mobile gaming, with 38% of Gen Alpha, Gen Z, and Millennial gamers saying they spend on mobile. Older players spend more on handy purchases like gear and content packs.
In this blog post, we would like to highlight some examples of how Pride showed on mobile during this year’s Pride month. Zynga celebrated the 2022 Pride with in-game content across several of their games , be it meeting LGBTQ+ characters in Farmville 3 or sending Pride-themed drinks and gifts to other players in Zynga Poker.
Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
In addition, due to the topology creation process, 3D modeling is time consuming and has a high entry barrier for content creation. Changing the resolution of a finished mesh (for a mobile game, for example) requires an even less detailed model to run efficiently, forcing the modeler to recreate it from scratch.
Mobile gaming alone has grown by 9% since 2020, and 82% of them play on their phonesbut theyre also active on PC and console. Mobile, PC, consolethey dont pick one, they pick all of them. Some key trends: Gen Z plays more across mobile, PC, and console than any other generation. What Makes Gen Z Unique? Gen Z flips this.
Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. According to Udonis , 62% of users will uninstall a mobile game if they experience crashes, freezes, or errorshighlighting how critical performance stability is to player retention. Its the opening move.
Dylan Tredrea is a product & publishing consultant with over 12 years of experience in mobile free to play games at studios such as Disney, Rovio, Zeptolab, & CrazyLabs. I concluded from this experience: that narrative in mobile free-to-play games was often an immense waste of resources. Its likely precisely what youd expect.
Mobile gamers on TikTok are 70% more likely to talk about games on social media. She went on to share some interesting tips for sharing your content on TikTok. Content on the platform is all about authenticity, so showcase the process of creating the game.
He says it helps artists to free up their time and produce content more efficiently. Currently, our system is designed to address highly repetitive and mechanical content production problems, such as matching lip movements. By utilizing these systems effectively, we can definitely present high-quality game content to players.
The Variety of Design With Live Service Games Josh Bycer josh@game-wisdom.com With all the live service games I’ve played over the years and the research into my book on free-to-play design, I haven’t stopped to try and catalog the different content that can be made for mobile and live service, as … The post The Variety of Design (..)
That includes sales of digital and physical video games, covering PC, mobile and consoles. However, revenue from video-based content grew 10% to £4.9bn, driven by subscription services such as Netflix, Disney Plus, and Apple TV. billion, a rise of 2.9% over the year before.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobile games across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?
In its latest statement as part of a CMA investigation looking into mobile browsers and the cloud gaming market, the company said that "despite the changes Apple made to [its g]uidelines between January and March 2024, many of them still represent an obstacle to cloud gaming native apps." Read more
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
One such error is the PS4 cannot use the content error. When this occurs, players receive the following message: Cannot use the content. If you’ve encountered the PS4 cannot use the content error, don’t worry. What is PS4 cannot use the content error? How do I fix PS4 cannot use the content error?
Thus, when every pixel of the old games seems to be explored up and down, DLC (downloadable content) might become a good option to sugarcoat things. Seems like the unspoken game design rule has yet again proved itself here: anime, girls, and cats usually make content way more attractive to users.
Join the team behind Netflixs Squid Game Unleashed as they lead you through building the backend for a fast-based action mobile game. Learn about hard-won lessons in scalability, deployment, and testing, and how the development team used Amazon GameLift to ship the game quickly. Experience, exploreand PLAY!
Solid pipeline By taking the time to build a solid pipeline the team is now at a place in development where it’s easy to create new content such as episodes, story beats and missions. Detective Dotson is expected April 3, 2025 for PC, consoles and mobile. They responded enthusiastically to our premise and narrative.
It’s a fully animated social game for mobile and desktop. Therefore we would love to connect with publishers and studios for Indies, classic AA, family friendly, or casual titles that want to bring their game to a global audience”, says Content Partner Manager Rachelle Verheijden. In 2019 Ubisoft bought the company.
The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Similar to popular games, the success of viral content is often down to it being relatable and fulfilling certain needs.
But Shooters on PC/Console are like Match games on Mobile -- one of the biggest genres, with players always hungry for another game… right? Players often return to established titles after trying these new games, reflecting the powerful gravitational pull of long-established live services that are firing new content on all cylinders.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — million downloads collectively.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
Titles like Fortnite, Apex Legends, and Genshin Impact have redefined player engagement through frequent content drops, seasonal events, and community-driven updates. Continuous Content Updates: Players expect frequent refreshes in the form of character skins, props, and new environments. These include: (i). Common issues include: (i).
These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content.
Procedural content generation (PCG) is a prime example of how AI in game development is leveraged in creative and compelling ways. As the use of AI in game development ramps up and speculation is rife as to how it will be used in the future, procedural content generation is one of the most well-recognized and [.]
Game consoles are primarily platforms on which to deliver content to players, alongside PC, mobile, VR, and other various devices. Adding or fragmenting more exclusive content among more platforms isn't necessarily a good thing. They're all essentially fighting over distribution of the same pool of overall content.
Yes, it is necessary to adjust the display content of the game according to different platforms. sys.isMobile is used to determine whether the current game is running on a mobile device. Additionally, use the widget component to control the size scaling of the UI. assets/cases/ui/04.widget
In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobile games, and there are plenty of different ways you can design an enticing IAP offer for your game.
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