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From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. Gossip Harbor (source: GameRefinery platform).
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.
PlayStation has lost its head of mobile, as MobileGamer.biz has reported that Nicola Sebastiani has left the company to "pursue a new, undisclosed opportunity." Sebastiani joined PlayStation as the VP and head of mobile in July of 2021. Prior to that, he had spent seven years at Apple where he was head of content for Apple Arcade.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.
Dedicated game console Across every generation, mobile is the most used platform for playing games. Spending is most common in mobile gaming, with 38% of Gen Alpha, Gen Z, and Millennial gamers saying they spend on mobile. Older players spend more on handy purchases like gear and content packs.
In addition, due to the topology creation process, 3D modeling is time consuming and has a high entry barrier for content creation. Changing the resolution of a finished mesh (for a mobile game, for example) requires an even less detailed model to run efficiently, forcing the modeler to recreate it from scratch.
Dylan Tredrea is a product & publishing consultant with over 12 years of experience in mobile free to play games at studios such as Disney, Rovio, Zeptolab, & CrazyLabs. I concluded from this experience: that narrative in mobile free-to-play games was often an immense waste of resources. Its likely precisely what youd expect.
Mobile gamers on TikTok are 70% more likely to talk about games on social media. She went on to share some interesting tips for sharing your content on TikTok. Content on the platform is all about authenticity, so showcase the process of creating the game.
. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Join one of the few powerful game companies taking over mobile. Exit mobile. Instead, the indie developers will have three options.
He says it helps artists to free up their time and produce content more efficiently. Currently, our system is designed to address highly repetitive and mechanical content production problems, such as matching lip movements. By utilizing these systems effectively, we can definitely present high-quality game content to players.
Masters of simulation, this studio is renowned for making popular sim games for mobile. But not only is it the first to make it to mobile, it’s also the first one to be free to play. Summoners War: Chronicles is yet another MMORPG to make it to mobile. It’s tricky taking any game from PC and Console to mobile.
That includes sales of digital and physical video games, covering PC, mobile and consoles. However, revenue from video-based content grew 10% to £4.9bn, driven by subscription services such as Netflix, Disney Plus, and Apple TV. billion, a rise of 2.9% over the year before.
Written by Tiffany Keller , who is a Director of Product and investor with a decade of experience in mobile games across Scopely, Activision Blizzard, Miniclip, and Zynga. Can slow-rolling UGC pack the punch Mediatonic needs to defend the knockout genre on the console before mobile competitors eat their lunch?
Following the high-level trend of hybridization across mobile , more and more casual games have started introducing competitive elements into their live event strategies. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?
In its latest statement as part of a CMA investigation looking into mobile browsers and the cloud gaming market, the company said that "despite the changes Apple made to [its g]uidelines between January and March 2024, many of them still represent an obstacle to cloud gaming native apps." Read more
One such error is the PS4 cannot use the content error. When this occurs, players receive the following message: Cannot use the content. If you’ve encountered the PS4 cannot use the content error, don’t worry. What is PS4 cannot use the content error? How do I fix PS4 cannot use the content error?
I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Just remember one thing: Even though Facebook pulled the plug on games, the gaming business rose to unexpected new heights on a new platform, which was mobile. We’re like frogs being slowly boiled alive.
Thus, when every pixel of the old games seems to be explored up and down, DLC (downloadable content) might become a good option to sugarcoat things. Seems like the unspoken game design rule has yet again proved itself here: anime, girls, and cats usually make content way more attractive to users.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
Titles like Fortnite, Apex Legends, and Genshin Impact have redefined player engagement through frequent content drops, seasonal events, and community-driven updates. Continuous Content Updates: Players expect frequent refreshes in the form of character skins, props, and new environments. These include: (i). Common issues include: (i).
The Core Thesis Behind the Skillz Content Fund At its heart, the Skillz Developer Accelerator is designed to nurture studios capable of building high-quality, skill-based games. The lifetime value (LTV) of a skill-based gaming user can range from $20 to well over $100, significantly outpacing ad-supported mobile games. Lets dive in.
Procedural content generation (PCG) is a prime example of how AI in game development is leveraged in creative and compelling ways. As the use of AI in game development ramps up and speculation is rife as to how it will be used in the future, procedural content generation is one of the most well-recognized and [.]
Solid pipeline By taking the time to build a solid pipeline the team is now at a place in development where it’s easy to create new content such as episodes, story beats and missions. Detective Dotson is expected April 3, 2025 for PC, consoles and mobile. They responded enthusiastically to our premise and narrative.
It’s a fully animated social game for mobile and desktop. Therefore we would love to connect with publishers and studios for Indies, classic AA, family friendly, or casual titles that want to bring their game to a global audience”, says Content Partner Manager Rachelle Verheijden. In 2019 Ubisoft bought the company.
Succinctly, the Play Pendulum theory suggests that the video game industry alternates between two primary types of innovation: content innovation and distribution innovation. With this framework in mind, we can explore how different eras of the industry have oscillated between content and distribution innovation.
The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.
But Shooters on PC/Console are like Match games on Mobile -- one of the biggest genres, with players always hungry for another game… right? Players often return to established titles after trying these new games, reflecting the powerful gravitational pull of long-established live services that are firing new content on all cylinders.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — million downloads collectively.
These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content.
Game consoles are primarily platforms on which to deliver content to players, alongside PC, mobile, VR, and other various devices. Adding or fragmenting more exclusive content among more platforms isn't necessarily a good thing. They're all essentially fighting over distribution of the same pool of overall content.
Yes, it is necessary to adjust the display content of the game according to different platforms. sys.isMobile is used to determine whether the current game is running on a mobile device. Additionally, use the widget component to control the size scaling of the UI. assets/cases/ui/04.widget
Mobile game developers face the daunting task of acquiring and retaining players in today’s fast-paced mobile gaming world. Well, there has been a significant increase in competition, providing players with more mobile gaming options than ever. Mobile game analytics solution has emerged as an indispensable ally in this pursuit.
Mobile game developers face the daunting task of acquiring and retaining players in today’s fast-paced mobile gaming world. Well, there has been a significant increase in competition, providing players with more mobile gaming options than ever. Mobile game analytics solution has emerged as an indispensable ally in this pursuit.
Digitalization has resulted in a glut in gaming content and increased marketing expenses. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g., Moreover, game production is changing rapidly.
launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months. Learn about the technology behind the in-game ThorAI (powered by Amazon Bedrock), and get a dive deep into fully voiced, interactive in-game NPCs in the companion mobile game Missing.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
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