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We’ve been writing about the growth of ‘hybrid’ mobilegames – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobilegame, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
To put you on the right track, we’ve taken a deep dive into four games that have delivered innovative storytelling in four subgenres: Merge Puzzle from the Casual category, and MMORPG, Action RPG, and 4X Strategy from the Mid-core category.
Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.
With IDFA regulation changes and an influx of new games entering the market, publishers and mobilegame studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobilegames have found that minigames are the best way to boost UA and player retention.
This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzlegames in the US top-grossing 200 implementing these features. With that in mind, are mobilegame studios missing out on an important opportunity here to boost engagement?
Written by Ahmetcan Demirel , the maestro of product management and a podcast host ( Game Dev Diary ) from Germany! With a knack for puzzles, arcades, and simulation games. The puzzle genre is a powerhouse in mobilegaming, generating over $7 billion annually in in-app purchases (IAP). Succeed in the market.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobilegame studios are acquiring new players (UA) and keeping those players in your game (player retention).
Competition is fierce in the mobilegame market, but even more so for developers of casual and hyper-casual games. So, what can mobilegame developers do to increase the chances of their games performing well? And how do you know which trends will be a hit with a gaming audience? Meta layers.
What we especially love is Rovio decided to make this an affordable premium game, rather than F2P. So ads won’t ever spoil what is arguably a perfect mobilegame. That, slapped on with some vibrant colours, cute art style, and upbeat music, made playing this game a treat. Stranger Things: Puzzle Tales by Next Games.
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobilegaming industry.
Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobilegaming. It's no secret that Match 3 is the most competitive mobilegaming genre. Our products need to be reinvented to fit the new reality.
So, what kind of games is everyone playing? Older gamers tend to play more Puzzle and Match games, while Gen Alpha, Gen Z, and Millennials all lean towards Adventure titles most frequently. Roughly six out of ten of Gen Alpha, Gen Z, and Millennials have spent money on video games in the past six months.
Alrighty then, lets kick off the predictions with the Puzzle genre! PuzzleGames Continued to Grow. Western casual games category broken down into genres and sub-genres. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases.
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobilegaming space via M&A. Smaller, single-gamemobilegaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobilegaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. —
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.
It was through a class in college that I started and realized that it wasn’t so impossible to start developing your own games.” Between one job and another I always tried to include some type of content related to games. That’s how I worked on the level design and puzzles in Raccoo Venture, for example.
Guest post by Alexander Devyaterikov , Producer at Belka Games In today's gaming world, it's not enough to just have a good game. We need to release regular updates: more content, more events, faster, and higher quality. Reusing content The next thing on our list is reusing and looping content.
Key Elements of a Playable Ad Most playable ads will harness the same dopamine-driving elements found in popular mobilegames, such as: Engaging visuals and graphics – Playable ads use high-quality graphics and animations to capture the user's attention and draw them into the interactive experience. Are Playable Ads Working?
Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. King Robert (left) and King Richard (right).
” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. We can take inspiration from content going viral on platforms like TikTok and YouTube, and indeed, we have created hit games in 2023 by doing so.
Although, in these types of games, whenever there is a new content update, there is also a revenue spike, which can be shown in the case of Tower of Fantasy. The post Tower of Fantasy – Is the Game Really a Genshin Impact With a Social Twist? Downloads had a huge spike at the start, which also affected the revenue spike.
Mobilegaming has experienced an unprecedented surge in recent years, with iOS emerging as a prominent platform for game development. For aspiring game creators, venturing into iOS mobilegame development services can be thrilling and rewarding. Tip #2: How to make an iOS Game?
Written by Ethan Levy , who is always looking for worthy, free-to-play mobilegames for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of MobileGames Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobilegames company.
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobilegames marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.
Breaking into the top of the genre requires often massive development investments, an unrivaled content pipeline, and superb live operations - and often an appealing IP. All of the above require serious investments, which increases the risk of building an RPG game for a studio. Small Giant did it with Puzzle and Empires.
CASHING OUT: The actual Stars balance a game publisher earns can be reinvested in ads promoting the app , which in theory cuts out a lot of the “middle man” costs necessary for a publisher to pay in standard mobilegaming. Experience with idle games — making a repetitive action seem fun and not taxing — is key.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. But before that, lets talk about the mammoth in the room, Playrix.
An essential data platform for all mobilegaming studios. This is because we don’t want to reduce the actionability of the data with games that succeed massively in what can be described as closed domestic markets. To put the Strategy genre in proportion, it generates a whole Billion more than all Puzzlegames combined.
We're talking about massive layoffs across the tech industry and gaming in particular, new mobilegame studios from NetEase and Nintendo, Playtika's latest earnings report, the dramatic and sudden collapse of FTX and the ongoing creator royalty debate going on in the world of NFTs. ? million despite lowest quarter since 2020 ?
The main aim of the game developers is to make sure the gaming app is engaging and interactive, whereby they can gain a larger user base and get a share in the marketplace. When we talk about building engaging and interactive mobilegames, there are a few things that have to be considered while developing games.
Good Job Games was established in 2017 with a vision to create distinctive and engaging mobilegaming experiences accessible worldwide. Initially focusing on the development of hyper-casual games, the company’s portfolio quickly captured a significant audience, impacting over 2.5 billion users globally.
Most mobilegaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. This game packs some of the best balanced, nerve- wracking, strategic gameplay on a mobile device.
Still, they all provide a similar service: they produce graphics and animation for games, web applications, and other digital content. 2D and 3D are the two main types of game art studios because each has its specialties and challenges. What do Game Art Studios do? Casual Mobile Art. Final Words.
But they’ve long since stopped being exclusive to mid-core, cosmetic-driven games and nowadays are present in a constantly growing amount of genres and games. The fact that Battle Passes have been successful on audiences so alien to each other like MOBAs and Match-3 Puzzle fans shows how versatile its design can be.
Preferences: The top five genres show how much mobile and casual games influence the market. They are currently puzzles (63%), arcade (52%), skill & chance (44%), shooters (42%) and action (41%). 45% of players agree that video games give them the most value for their money compared to movies, TV and music.
Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobilegame execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobilegame recession”.
While these are not directly gaming-related news, both Meta and FTX were significant players in the gaming ecosystem. Meta’s venture into the metaverse coincided with Apple’s privacy changes and resulted in the loss of the platform as the number one ad channel for mobilegames. They’ve divested from games.
Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. The game combined two different core loops but didn't make either of them obligatory.
A key reason is that Clash Mini seems in a much earlier and rough state than other Supercell soft launches : Less playable content, less spending depth, and several unfinished systems (i.e. This points out that new playable content is consumed faster than in other SC games. No reason to play leagues…).
This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.
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