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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

Progression and milestone rewards When players have achieved something great in the game, such as reaching a significant milestone or completing a tricky level, providing them with an opportunity to invest in the game is an excellent way to keep the momentum going. for coins used to purchase in-game hints.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Poolday.ai Significantly reduce production costs.

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Mobile 3D Games vs. Console Games: What’s the Future of Mobile Gaming?

Big Games

Not too long ago, we could only dream of playing high-quality 3D games on our phones. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Are you also curious about the future of mobile gaming? What Makes Console Games Stand Out?

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Adaptability to Diverse Player Preferences By blending IAPs with IAAs, studios can cater to a broader range of player preferences.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. Players are clearly fans too, given the game has made over $47 million in revenue and been downloaded more than 20 million times.

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Inside the Skillz Developer Accelerator: Why $75M is Up for Grabs for Game Studios

Deconstructor of Fun

The gaming industry is no stranger to ambitious bets, but few are as bold as Skillzs $75 million Developer Accelerator. Under the leadership of co-founder and CEO Andrew Paradise, Skillz is making a high-stakes play to redefine the competitive gaming landscape. But whats the core thesis behind this move? Lets dive in.

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Must-see AWS sessions at GDC 2025 Shining a light on AWS games customers innovating with the cloud, AWS will host five speaking sessions at GDC. Explore how they used AWS auto scaling to significantly cut their game server fleet costs and boost their availability to rapidly respond to shifts in player demand.

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