Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Game Analytics

DECEMBER 20, 2022

Don’t make it like a mobile game. Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. The players just aren’t receptive to this style of game.”. They forget that every game on Roblox is multiplayer.”.

Mobile Gaming 96

Mobile Gaming Bug Mobile Mobile 96

Deconstructor of Fun

JUNE 3, 2019

This was the date that the social games giant had acquired a relatively unknown Finnish developer, Small Giant. The reason for this acquisition was the success of Small Giant’s hit game, Empires & Puzzles. Since mid 2017, Empires & Puzzles has raked in $260M in net revenues with only 34M installs. Wooga GmbH.

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Puzzle Feature Build Balance 52

Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

SEPTEMBER 10, 2019

This two part series on how to build and grow products with data is written by, Oleg Yakubenkov , CEO @ GoPractice. Oleg has built his data driven product management expertise working on some of the biggest games as well as some of the biggest social platforms in the World.

Data 52

Data Build Games Mobile 52

Deconstructor of Fun

MAY 6, 2024

When integrated with traditional marketing foundations like storytelling and retargeting, they hold even more data-rich potential for brand interaction and recall. For example: The puzzle game Royal Match created a simple match-3 playable ad to showcase its core gameplay. Allow the user to actively engage with your brand.

Advertising 100

Advertising Mobile Mobile Media 100

Big Games

JANUARY 31, 2024

Switch to a Speedy Internet Connection A stable and fast internet connection is imperative for online gaming. Lag and connection drops can quickly turn a thrilling gaming session into a frustrating experience. Switch to a high-speed Wi-Fi network, or consider using your mobile data if you have a reliable and fast cellular connection.

Console 52

Console Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JULY 8, 2024

The unreliability of pre-registration numbers, the overestimation of brand equity, and the waning influence of first-party featuring are soon becoming recurring themes in mobile gaming; Squad Busters' launch throws these challenges into the spotlight. This decision remains puzzling, as there was no pressure to launch Squad Busters.

Mobile 110

Mobile Mobile Platformer Feature 110

Game Refinery

NOVEMBER 2, 2022

Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? Put simply: the mobile game market is currently seeing a lot of hybridization.

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Build Mechanics Mobile Gaming Puzzle 52

Game Refinery

APRIL 6, 2023

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

Mechanics 86

Mechanics Puzzle Mobile Mobile 86

Deconstructor of Fun

JANUARY 29, 2024

Another example is the 'Puzzles' collection mechanics, where the player farms puzzle pieces in hard match-3 levels to assemble pictures. Players regularly complained that they lacked new pictures, since there were only ten of them in the game, and we tried to add pictures with each update, but it was never enough.

Mechanics 98

Mechanics Content Puzzle Mobile Gaming 98

Deconstructor of Fun

NOVEMBER 4, 2024

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. This timeframe allowed us to select the most accurate data using our proprietary deals database. Finally, we concentrated exclusively on the gaming industry.

Mobile 52

Mobile Mobile Studios Mobile Gaming 52

AWS Games

OCTOBER 15, 2024

Good Job Games was established in 2017 with a vision to create distinctive and engaging mobile gaming experiences accessible worldwide. Initially focusing on the development of hyper-casual games, the company’s portfolio quickly captured a significant audience, impacting over 2.5 billion users globally.

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Build Agent Games Data 62

Deconstructor of Fun

MAY 9, 2023

Dream Games has joined that list by bolstering its hold on match-3 puzzles and widening its already mass-market audience through the addition of its newest game, Royal Kingdom , which features one of the smoothest casual PvP designs in the market. Back to the original question: what’s next?

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Puzzle Mechanics Feature Build 69

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Access all of our previous predictions.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Ask a Game Dev

FEBRUARY 10, 2023

ALT First, we try to reduce the amount of data that needs to be transferred. This can be a mini-game, a puzzle, a practice dojo, a buy/sell/equip gear interface for the chosen mission, or even an elevator ride while the player listens to character conversations. This is usually handled in one of a several ways.

Mobile 52

Mobile Mobile Data Asset 52

Deconstructor of Fun

SEPTEMBER 11, 2023

In the latest episode of the DoF Podcast, Mishka reconnects with Rina Onur Sirinoglu, CEO of Spyke Games, to talk about her exciting new mobile gaming venture, which recently secured a $55 million seed round. We never put anything into the game without thorough testing, even if it means delaying us for two to three weeks.”

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Tile Co-op Games Puzzle 64

Deconstructor of Fun

JANUARY 31, 2022

An essential data platform for all mobile gaming studios. In this analysis, data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. To put the Strategy genre in proportion, it generates a whole Billion more than all Puzzle games combined. Well played, Lilith….

Cross platform 52

Cross platform Platformer Puzzle Mobile 52

AWS Games

DECEMBER 1, 2022

Blog Authors: David Holladay - AWS Game Tech Head of PMM & Ryan Greene - AWS Game Tech Sr. Live Operations solutions help developers manage their backend infrastructure so they can focus on providing players with a high-quality game experience. AWS for Games Solutions. AWS for Games Solutions. Epic Games. “

Game Developer 52

Game Developer Game Development Development Data 52

Deconstructor of Fun

JANUARY 19, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).

Cross platform 52

Cross platform Mobile Mobile Platformer 52

Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. They’re also one of the very few mobile gaming companies that have bounced back to the previous heights after Apple’s privacy changes.

Communications 98

Communications Mobile Mobile Technology 98

Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

Communications 52

Communications Games Data Advertising 52

Deconstructor of Fun

MAY 20, 2024

With a knack for puzzle, arcade, and simulation games. Making a successful Match-3 is one of the most challenging tasks a mobile game developer can tackle. AppLovin is coming right after them with Project Makeover and not deterred from the competition, they released another new Match-3 game: Modern Community.

Puzzle 52

Puzzle Games Game Engine Simulation 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

Mobile 118

Mobile Mobile Engine Engineering 118

Deconstructor of Fun

NOVEMBER 14, 2022

As we look out to our plans for 2023, we will continue to increase marketing investment in our growth franchises while being disciplined and data-driven in how we allocate marketing capital. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

Big Games

OCTOBER 10, 2023

Depending on these, you can make a budget-friendly game or the next GTA. Keep reading this blog to understand how mobile game development costs differ from AAA games. Will it be a 2D puzzle or an AAA game like Grand Theft Auto V? Believe us, it’s worth every minute of your time. And what genre will you pick?

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AAA Games Mobile Gaming Mobile 52

Deconstructor of Fun

MARCH 14, 2023

Last week in Istanbul, Google and Deconstructor of Fun brought together a thousand-strong group of high-level mobile game execs to talk about the future of the business. His data and insights were based on US data as a proxy for the western market, and focused on platform privacy, or the “Apple global mobile game recession”.

Games 59

Games Cross platform Mobile Mobile 59

Deconstructor of Fun

MAY 4, 2020

All the data is derived from Sensor Tower’s fantastic data plarform. Most mobile gaming companies bet on incremental innovation as their gateway to success. They make marginal improvements to an existing game, hoping to convince enough players to switch to their game. Cover image: Talouselämä. #1

Puzzle 52

Puzzle Mobile Mobile Mobile Gaming 52

Deconstructor of Fun

OCTOBER 27, 2020

Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. And while those two titles dominate the top charts, Playrix road to the top started a long time ago with a non-assuming little game know as Township. Data from the best in business, Sensor Tower. All revenue is net.

Co-op 52

Co-op Puzzle Games Mechanics 52

Deconstructor of Fun

JANUARY 31, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). billion IPO.

Mobile 52

Mobile Mobile Games Feature 52

Deconstructor of Fun

FEBRUARY 13, 2022

An essential data platform for all mobile gaming studios. Data from China, Korea, and Japan are excluded as this analysis focuses on Western markets only. IP games are usually Slot games, which is in line with the real-life casinos. Only a handful of top Bingo and Poker/Card games are based on licensed IP.

Games 52

Games Mobile Mobile Puzzle 52

Deconstructor of Fun

JUNE 3, 2020

This article is the last and, the most important piece of the “scaling” puzzle focusing on the nothing less than the game that is being promoted and the teams that are promoting it. Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

JANUARY 21, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s).

Mobile 52

Mobile Mobile Cross platform Puzzle 52

Deconstructor of Fun

FEBRUARY 19, 2024

Supercell CEO’s annual blog post is a personal, inspirational, and sincere communication method from the top brass of a major mobile games company. Not spending any time analyzing what the players want or what the competitive landscape looks like means that the team is making games that they feel are fun.

Mobile 59

Mobile Mobile Communications Mobile Gaming 59

Deconstructor of Fun

JANUARY 13, 2021

Visit Facebook Gaming where you’ll find an incredible amount of insightful, actionable, and relevant information along with tips, tools, and solutions to help you grow your business. Unless otherwise specified, all the data has been provided by the powerful Sensor Tower and analyzed by the author(s). They can see what creatives work.

Mechanics 52

Mechanics Puzzle Advertising Studios 52

Deconstructor of Fun

JULY 19, 2021

You definitely lose a richness of data, and that data would be aggregated for Limited Ad Tracking (LAT) users, but it doesn’t mean you can’t build campaigns based on conversion. You can start with a genre-targeted approach, which works very well for arcade, casual, and casino portfolios (see King’s giant puzzle portfolio).

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

FEBRUARY 3, 2020

Unless otherwise specified, all the data has been provided by the wonderful services of App Annie. Having said that, we would all agree that games like Coin Master aren’t “truly Casino” even though they are classified in the same category according to our taxonomy. Also supported by insights from Lloyd Melnick. Let’s dive in!

Mobile 52

Mobile Mobile Feature UX 52