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How to Build Better Mechanics for Rewarded In-Game Ads

Game Refinery

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. But its not just collaboration events that feature anime; there are also an overwhelming number of titles entirely based on popular IPfrom Dragon Ball: Legends and One Piece: Bounty Rush to Fate/Grand Order.

Animation 130
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The Mobile Games Moving Away From Gacha

Game Refinery

Mobile games and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. How well does the franchise – if it’s a film or TV show, for example – lend itself to your gameplay mechanics?

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Several exploration games also incorporate similar story designs.