This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.
Mobile games and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Merge Puzzle: Gossip Harbor One of the most common places to encounter storytelling elements on mobile is within the puzzle genre, and while this might sound unconventional, it’s all relatively seamless in practice. The top 200 merge game titles (source: GameRefinery platform). Source: GameRefinery platform ).
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
Digital Chess, one of the first video games ever created, has experienced a massive revival on mobile, with hundreds of Chess games available to download from the iOS store. million people signing up to the browser-turned-mobile game Chess.com and a 603% leap in chess book sales in the US; it now even has an exclusive game on Netflix.
For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.
Since MiHoYo released Genshin Impact in 2020, an irreversible shift in perception happened across the gaming industry and among many gamers: free-to-play mobile games can actually be good?! I'm being a bit cynical here, as it is undeniable that quality free-to-play mobile games were produced before, but Genshin Impact pushed the envelope.
With 95% of game makers developing or maintaining a live service game, live events have become one of the most important elements of finding and maintaining success in not just the mobile market, but PC and console too. The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.
The mobile gaming industry has exploded recently. This article compares these two platforms in detail and explores their features, benefits, and real-world applications to help you make an informed decision. Strengths Provides more control over game mechanics for experienced programmers. of the CAGR to reach US$1535B by 2027.
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. So this would be something like app store distribution.
But in todays cross-platform, high-expectation environment, QA is not a cost center. Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. QA as a Trust Mechanism Players expect frictionless experiences.
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. 2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them.
Hailing from the casual gaming brigade, these games have become synonymous with the mobile gaming experience, delivering entertainment at your fingertips with just a few taps. The Numbers Dont Lie Endless runner games have captivated mobile gamers worldwide, seamlessly blending simple mechanics with engaging gameplay.
Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games. So, what can mobile game developers do to increase the chances of their games performing well? The game mechanics are simple: players trade fidget toys and aim to get the best trade. The secret to its success?
Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. One of the most successful ways of doing this is by introducing meta elements – gameplay elements and mechanics from other game genres – into your game. and feel a sense of accomplishment.
The onboarding period is the delicate phase where the player’s relationship to the monetization mechanics of the game is often decided – for better or worse. Let’s find out what kind of interesting monetization features aimed specifically at new players can be found in top mobile games from East to West!
In-app purchase (IAP) offers are one of the most popular and longest established monetization features in the mobile market. As so many mobile apps are free to download, these IAP offers are basically the lifeblood of mobile games, and there are plenty of different ways you can design an enticing IAP offer for your game.
Market Growth Defies Stagnation While some predict a slowdown in mobile gaming, the numbers tell a different story. Contrary to these expectations, mobile gaming is still expanding, driven by a mix of fresh ideas and a steady influx of new players. Here’s a snapshot of the notable shifts in the industry right now.
In addition to the series of articles about hypercasual games and the social media trends that inspire them, AppMagic talked to AZUR Games and FreePlay, both developer and publisher in the mobile- and hypercasual games market. How do you track mobile market trends? Which social media platforms do you mostly use to search for trends?
So, what sets our game apart is its blend of authentic ’90s rally racing experience with modern gaming mechanics. With a compact team of four full-time developers working remote, the company has produced several games, with #Drive as their breakout hit on mobile. Next year the game will launch on PlayStation and Xbox.
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .
But if you haven’t, it’s the act of taking gaming elements and mechanics and applying them to your non-gaming app. While it’s predominantly a VR app , the developers have also created a mobile app version, so users can track their progress and plan their workouts. They’re masters in the art of keeping users engaged and happy.
Roblox is an absolutely massive platform, with over 32 million experiences and 52 million active users. Don’t make it like a mobile game. Often, developers coming from the mobile gaming industry will assume that they can replicate their success by rebuilding their games on Roblox. Roblox is a social platform.
Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.
In this blog, we will take you on a journey through the world of Metaverse gaming platforms, and explore what it is, how it works, and what you need to know to get started. What are Metaverse Gaming Platforms Metaverse gaming platforms are online virtual worlds that allow users to interact with each other in a shared space.
Much has changed in mobile gaming since then—and not all of them for the better—but one thing’s for sure: Scopely has more than delivered. Everything revolved around the product, and they eliminated the traditional internal versus external studio divide, creating a seamless environment supported by a robust central tech platform.
Mobile gaming has grown into a multibillion-dollar industry, with millions of users spending time playing games on their smartphones and tablets. As the mobile gaming market continues to expand, mobile game developers must find ways to make their games stand out in a crowded marketplace. So, let’s dive in!
We will cover everything from crafting intuitive and engaging game mechanics to creating immersive storylines and themes to prioritizing user interface and experience. Whether you're interested in designing platformers, first-person shooters , or role-playing games, these game design fundamentals are applicable to any genre.
Core Mechanics of an Endless Runner Game Game mechanics make a video game engaging and challenging for players. The core mechanics involved in an Endless Runner Game include - Player Actions The player interacts in an endless runner game by jumping, sliding, or shifting sideways to avoid obstacles.
The answer lies in scalable art production pipelines that balance speed, quality, and cross-platform optimization. A simple texture change or model update can impact gameplay mechanics, UI design, and monetization strategies. Cross-Platform Considerations Live-service games must be optimized for PC, console, and mobile.
Unlike these other formats, however, the games industry produces experiences that can differ vastly from one platform to the next. The Best Mobile Game award, on the other hand, is simply “for the best game playable on a mobile device.” Additionally, the lines between “mobile devices” and consoles are increasingly blurring.
Testing mobile games is crucial as it helps you release bug-free games, boosting the gaming experience. However, in the fast-evolving tech world, developers have had to build mobile games for different operating systems (OS), including iOS, Android, and Windows. But is testing of mobile games for the two operating systems the same?
The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry. Four mobile games from indie studios in the U.S., Through innovative mechanics, they provide a unique perspective on dementia.
Unity , which is one of the popular game engines, is widely used for mobile applications that run on smartphones. Unity is used for use cases beyond games, and these new use cases may not run on traditional game platforms, so being able to build for a wide variety of platforms is critical.
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.
It contains the game’s proposed design like the concept of the game, genre, core game mechanics, gameplay, timeline, illustrations/sketches, story and characters, levels and monetization strategies. Prototype: The prototype is a raw test that checks the functionality of the game, environments, gameplay, mechanics, user experience, etc.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content