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We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
Square Enix will be shutting down two of its Dragon Quest mobile games in Japan. Action RPG Dragon Quest Champions and puzzle game Dragon Quest Keshi Keshi will be shut down by the end of July, as announced on social media for both games. Champions will cease operations on July 30, 2024, followed by Keshi Keshi on July 31.
With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
They say imitation is a form of flattery, and there’s no shortage of mobile games that share a striking similarity with other popular titles in the PC, console and mobile markets. Why isn’t there a mobile version of Fall Guys? That said, there are arguments for and against releasing a mobile version of Fall Guys.
With the mobile gaming industry’s continued growth year after year, mobile devices are becoming a platform of choice for numerous developers and publishers. Mobile games have evolved immensely from their roots are rudimentary puzzle games into viable and complex titles in their own right.
Mobile game developers are constantly looking for new ways to bring in new players and keep existing players engaged with their games. As our snapshot report into casual mobile games shows, players can’t get enough of renovation and construction elements. No wonder these same elements are so popular in mobile games!
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — million downloads collectively.
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It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. They are typically found on mobile devices as part of a larger app or within mobile web browsers. This hands-on interaction makes compelling impressions.
With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. As a result, mobile gaming is pushed aside in favor of AAA titles, which have their own position in the market. But now, we have more complex 3D mobile games like PUB-G. Can Mobile Games Be AAA?
How is an education app rivaling the popularity of media & entertainment products? Candy Crush, puzzle games, and YouTube typically occupy this time to prevent boredom. Lock-In Systems The final piece of the puzzle is getting users to come back the next day - this is where Lock-In Systems come into play.
” “As evident from everyone’s fixation on social media for years, content that humans instinctively find interesting continues to emerge infinitely. However, there will never be a shortage of content that goes viral on social media platforms like TikTok and YouTube.
Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and media companies. Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. Access all of our previous predictions.
Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. So it's very clear that games are just a new type of media included in your Netflix subscription. Netflix games will start on mobile. They will not be limited to mobile, however. Clearly, it's very mature.
Media scare stories from the ’80s and ’90s are now rare, or have moved on to the real problem of bad actors in online social spaces, including games. Preferences: The top five genres show how much mobile and casual games influence the market. 64% use mobiles – 12% only play on smartphones. 54% use consoles.
Game art studios are organizations specializing in producing digital interactive media. Casual Mobile Art. Game art studios have been around for decades, but the industry has recently seen an explosion of casual mobile games. As you can see, game art studios have become an integral piece of the gaming puzzle. Final Words.
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. This puts more emphasis on product and creative than media buying itself. Nebojsa Radovic. Solution: Product & UA teaming up for success!
This analysis will give you a full overview of the Strategy games genre, which is the second-largest genre in the Western markets after puzzle. This makes the genre second largest on mobile in (outside key Asian markets) after Puzzle games. It grew the market and became bigger than Hearthstone on mobile.
. “I’d watch amazing animated movies like Shrek, and I’d think, wouldn’t it be great to see something this good about Jesus Christ” After gaining experience making mobile games, Vysochanskiy’s development studio SimulaM decided that his dream project should be interactive.
Mobile games market predictions in 2022 Michail Katkoff, Savage Game Studios, and Deconstructor of Fun. Mobile gaming megatrends Eric Seufert, Mobile Dev Memo. Mobile ad spending worldwide is going up and shifting faster than ever from traditional channels like TV, OOO into digital.
The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue.
Playrix is one of the powerhouses in the puzzle genre thanks to Gardenscapes and Homescapes’ current success. Township has been on mobile platforms since 2013 and generated around a Billion Dollars in life-time revenues. This analysis is written by two unassuming Township players, Buğrahan Göker and Michail Katkoff. product management.
Merge Dragons never strayed from merge mechanics and exclusively contained puzzles that players could solve by merging various items. The core gameplay was true and tested Match-3 puzzle while the meta game was merge inspired. T his kind of approach would be fairly outdated in the modern mobile game market.
To get into the weeds on how to set up and operate effective cross-promotion, I sat down with Yuval Yosefi , who heads cross-promotion as well as all the other user acquisition channels apart from social media and search. Best Fiends is a puzzle game. Below you’ll find a very much shortened version of what we discussed with Yuval.
If you’re interested in growing your business on mobile and beyond, look no further. Xsolla has dedicated tools that will help you create your own online commerce platform, improve your performance marketing and discoverability, and expand your game business on mobile and PC. This post is sponsored by Xsolla.
Sail the high indie seas with us and the rest of the talented indie developers as you explore the IWO island in a fun, engaging mobile app. Music is an important piece of the Kristala puzzle. You can also follow our dev journey on social media via the links below. link] Sound Design. The ACS Games Dev Team.
Sail the high indie seas with Astral Clocktower Studios and other talented indie developers as you explore the IWO island in a fun, engaging mobile app. Music is an important piece of the Kristala puzzle. You can also follow our dev journey on social media via the links below. link] Sound Design. The ACS Games Dev Team.
Sail the high indie seas with Astral Clocktower Studios and other talented indie developers as you explore the IWO island in a fun, engaging mobile app. Music is an important piece of the Kristala puzzle. You can also follow our dev journey on social media via the links below. link] Sound Design. The ACS Games Dev Team.
PiecesOfKate: Considering the potential benefits of social media (such as Twitter) for promoting a game, versus your personal dislike of those channels - if you were to make another game would you rejoin, or avoid it? It's all about licensed games, quick disposable mobile games, or these odd social website type games. Gustavo: Hi Ron.
That wasn’t true back then. ** PiecesOfKate: Considering the potential benefits of social media (such as Twitter) for promoting a game, versus your personal dislike of those channels - if you were to make another game would you rejoin, or avoid it? Do you cut off the whole series of the puzzles (meaning wasting time/art/effort)?
Role-Playing Games on Mobile The RPG market is a high risk, high reward genre walled by a robust entry barrier. Small Giant did it with Puzzle and Empires. RPG games on mobile in the West reached new heights during the lockdowns. This makes RPGs the third-largest genre on mobile after Strategy ($5.0Bn) and Puzzle ($5.1Bn) games.
This is no wonder, given that the business model has evolved from premium products to free-to-play, subscriptions, and ad monetization while competing against other forms of entertainment such as video streaming and social media. We’re seeing a 5 to 10% decline in mobile in Western countries. And the same happened to Metaverse.
Sail the high indie seas with all of us here at Astral Clocktower Studios, plus countless other indie developers as you explore the map in a fun, engaging mobile app. Music is an important piece of the Kristala puzzle. You can also follow our dev journey on social media via the links below. link] Sound Design.
Common answers are: Everyone, e.g.: this is a nice puzzle, tower defense, casual, etc. Publicity for a mobile game is out of the question, it's too expensive. You can get a publisher, but most mobile publishers are scammers. True mobile publishers will ask you this question: "What are you KPIs?"
Summarizing an entire year of mobile gaming while providing predictions for what is going to happen next is a challenge that we at Deconstructor of Fun undertake every year. An essential data platform for all mobile gaming studios. The Macro-Level View As we know, 2020 was a year of unprecedented growth for mobile games.
Social media blitzes. Running TV ads for a puzzlemobile game during the NBA playoffs is like fishing with dynamite in the wrong lake. When mobile marketers turn to traditional TV ads, it's often not ambitious. Ten A-listers. Multiple ad creatives. NBA playoffs ad placements. If you live on Earth, you've seen it.
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