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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

During her talk at IndieGameBusiness Sessions she talked about incorporating social media as a vital marketing tool. There are various ways to make sure social media plays a vital role in your overall marketing plan. Social media is just one of the available channels for marketing. It’s part of the customer journey.

Media 104
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Media Molecule ending live support for Dreams in September 2023

Game Developer

The studio said it can no longer see a sustainable path forwards for its sprawling game creation platform.

Media 290
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The Last Three by Csaba Putnai “Discipline and planning are essential, but don’t forget flexibility”

PreMortem.Games

Thankfully, theres always social media. I have social media platforms where I receive great feedback about the game, which reassures me that Im on the right track. The biggest difficulty is that my own perspective isnt always enough, and having multiple viewpoints is an irreplaceable help in making decisions.

Media 260
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Study finds YouTube is the most popular and trusted platform for game discovery

GamesIndustry.biz

A new study has found that YouTube is the most popular and trusted platform for discovering new games among players. According to the report , TikTok was the second most used platform at 36%, following by Instagram (35%), Facebook (34%) and word of mouth (32%). Read more

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Rockstar Games' Dan Houser forms transmedia studio Absurd Ventures

Game Developer

The Rockstar Games co-founder will use his company to release projects "across all platforms and for all formats," including games, podcasts, and print media.

Media 246
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Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

Deconstructor of Fun

Levin, who played a key role in shaping Lionsgate’s interactive ventures, provides insights on why legacy media is paying close attention to the gaming industry, as streaming and gaming continue to converge. Dive deeper into this discussion by watching or listening to the full podcast on your favorite platforms via the links below.

Media 119
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New social media app Dusk plans to "reimagine social multiplayer gaming for the mobile generation"

GamesIndustry.biz

A new social media platform for building and playing multiplayer games has secured $8m in a new funding round.

Media 113