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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Generally, race events are not monetized.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe. Interestingly, it also launched alongside a new permanent in-game feature: special abilities.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners.

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Bucking the Recession in Mobile Gaming

Deconstructor of Fun

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games. With that in mind, are mobile game studios missing out on an important opportunity here to boost engagement?

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.

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How Pride Was Celebrated on Mobile in 2022

Game Refinery

Zooba: Zoo Battle Royale Games (Wildlife Studios). “Faye,” is the first transgender character in Zooba: Zoo Battle Royale Games. Wildlife Studios kicked the month off by announcing “ Faye ,” the first transgender character in Zooba: Zoo Battle Royale Games. Conclusion.

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