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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

This trend is now spinning out into race events – where players compete to see who can reach a designated objective first – resulting in a variety of new race event types emerging. These race events are mostly encountered in casual titles, although they work well for any games that function on level-based progression mechanics.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features. Only 15% of casual puzzle games in the US top grossing 200 have implemented it, despite it proving reasonably effective at boosting performance in several level-based puzzle games.

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

(a remarkable +100% QoQ; read a full case study on Supercent’s games); Car Race 3D: Car Racing (+22% QoQ); Race Master 3D – Car Racing (+4% QoQ); Going Balls (+0.1% QoQ); Bridge Race (–4% QoQ); Magic Tiles 3 (–12% QoQ); and Build A Queen (–20% QoQ). Now, let’s turn to the newbies at the top.

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Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match?

Deconstructor of Fun

And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. A very casual summary of the casual puzzle player demographics. Puzzle RPG is the first thing that comes to mind for puzzle games that target a male audience.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Weve seen everything from the likes of PUBG x Jujustu Kaisen, to Puzzles & Dragons x Demon Slayer, Fortnite x Naruto, and Grand Summoners x One Punch Manto name a few historic examples. These abilities allow players to gain an advantage in the race to the finish line by grabbing or punching other competitors.

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2020 Predictions #1: Prepare to Crown the New King of Puzzle Games

Deconstructor of Fun

Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Casino, Puzzle (Casual), and Strategy games are flourishing, with blockbuster titles like Monopoly Go and Royal Match driving incredible success. However, I predict that the widespread adoption of AI tools will enable studios of all sizes to significantly lower their production costs. and maintaining high margins is over.