iXie gaming

FEBRUARY 2, 2024

Providing regular updates, incentivizing events, and delivering fresh content are some common strategies adopted to keep players engaged. This strategy also has a hidden advantage for advertisers in obtaining new users by displaying their ads on games. Also, user retention is equally essential for revenue generation.

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Game Daily

MARCH 22, 2023

In this evolving advertising landscape, teams need to establish a clear test-and-learn pathway and adopt a fresh approach to gaming marketing to ensure continued innovation and growth. Meta] : Can you shed some light on your approach to balancing scale with efficiency? How did you change your acquisition strategy during this time?

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iXie gaming

APRIL 24, 2023

7 Challenges in the Metaverse Below are the common challenges one is likely to face when developing Metaverse games: Monetization: Generating revenue from Metaverse games may be difficult since creators must strike a balance between user satisfaction and financial sustainability.

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Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. If a specific audience shows intent to engage with a particular type of creative (by interacting with it), we should cater the content behind the creative to them.

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Game Daily

AUGUST 8, 2023

Its interpretation of “metaverse” includes digital spaces where “individual interactions are highly multidimensional, and they can participate more profoundly with digital content,” than with written content. ” This comes from a company with a stake in gaming and metaverse marketing.

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Deconstructor of Fun

JUNE 6, 2022

Passes can generate different player experiences, follow a different balance, and emphasize different components depending on the genre and audience. It’s also important to understand that Passes are not a straightforward feature to balance that can be applied to any game without risks.

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iXie gaming

MAY 24, 2023

By superimposing digital content onto the player’s view of the real world, AR offers a unique and engaging experience. This trend presents a unique challenge for developers, as it requires them to balance gameplay mechanics and technical capabilities to ensure a smooth and enjoyable experience for all players.

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Brand Game Development

MARCH 17, 2017

will not be used relentlessly to advertise, but rather to share things on the Internet that are really, really cool. I have only a few days of content up, but you’ll like what I’ve got so far. The social media I’m running for Highways & Byways , like War Co. Are you into travel?

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Deconstructor of Fun

OCTOBER 2, 2022

In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments. From a competitive standpoint, we see larger advertisers coming in and shaking up the auction. So it’s all about finding a balance between these high costs and high ROAS.

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Brand Game Development

AUGUST 24, 2020

Everything else is extra, so you have to strike this subtle balance. Once you’re happy with the basic colors, fonts, and spacing of your template, click on the Content button to see all the things you can put into your mailer. Once you get all your content items in the right locations, click on each one on the left.

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Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. They focus on empowerment, clarity, efficiency, and work-life balance.

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Brand Game Development

MAY 22, 2017

The first is what I call Content Mix. You have strike a balance. Having great content is half the battle. Lastly, you can use advertising to promote your Twitter. With advertising, you can practically guarantee a certain number of retweets, likes, website clicks, or views. I suggest taking a 5/3/2 approach.

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Deconstructor of Fun

MAY 20, 2020

Their attempt with Spooky Pop likely informed some of the good decisions that led to HDP: balancing known wins and innovation, testing a recognizable and previously loved IP and following best practices from top casual games. Florian Steinhoff has a great GDC talk about the balance of levels here.

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Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations.

Mobile Gaming 101

Mobile Gaming Mobile Mobile Mechanics 101

Deconstructor of Fun

JUNE 3, 2019

After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced. I do see why it’s difficult to scale and balance the matching gameplay with all kinds of level modifiers being present.

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Deconstructor of Fun

JUNE 3, 2020

The key to success is balancing IPM and LTV, and making sure that the gains on the IPM side are higher than the losses on the LTV side of the equation. They were also one of the first companies to run puzzle ads at scale, that are now used by pretty much every larger advertiser in the space. But be careful.

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Deconstructor of Fun

MARCH 4, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. Since the defender has no way to protect his coins during a raid, the odds are balanced for the attacker by limiting the total loot that can be stolen and also fragmenting the total loot across the defender’s base.

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CG Spectrum

JUNE 10, 2024

Previs animator - Previs artists create and block out 3D digital content that helps visualize what a scene, set, or certain actions will look like before it’s filmed, created, or finalized. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.

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Deconstructor of Fun

APRIL 25, 2022

Developing a detailed, polished universe like this presumably took a lot of time and effort from the team, but it pays off in the end as they continuously push out more content over time for player engagement. In terms of content, the plot of Cookie Run: Kingdom advances very quickly while maintaining a grip on the details of the characters.

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Deconstructor of Fun

APRIL 2, 2022

Understanding players and marketability have also become more important, leading to larger companies increasingly building content fortresses – in which they acquire a user and move them between games in their portfolio. This has led to a resurgence in the value of IP in the market, as it is now harder to get new users.

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Deconstructor of Fun

JANUARY 10, 2021

Unrelated to the pandemic, Apple proposed a change to IDFA (Identifier for Advertisers), which was also a hot topic across mobile gaming. Advertisers use IDFA for more granular targeting (user characteristics) and campaign feedback while maintaining users’ privacy. DoF’s back of the napkin summary of IDFA depreciation.

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Deconstructor of Fun

AUGUST 27, 2019

Part of Fibonad Group (the largest Spanish digital advertising group offering Branding, Performance and Publishing services), Lab Cave has achieved more than 200 million organic downloads without running any paid acquisitions campaign. A well balanced revenue market share split across the East and West. Archero’s complete game loop.

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Deconstructor of Fun

SEPTEMBER 19, 2022

A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). Additionally, the Puzzle genre is not suitable for brand/content creator marketing, one of the key Supercell marketing and distribution strengths. The full post can be found here.

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Deconstructor of Fun

JANUARY 17, 2020

And given how important content is to the players of these games, this subscription offering naturally became a key revenue driver for CGs. East Side Games doubled down on Trailer Park Boys , showing that a periodically expanding IP based narrative built on well balanced systems can perfectly sustain idle games in the long run.

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Deconstructor of Fun

NOVEMBER 3, 2023

With Blizzard's expertise in creating compelling end-game content, Warcraft Rumble has the potential to become a major success and influence future game design trends. ? Plus given the size of Blizzard I’m sure they won’t go lightly when it comes to advertising and getting as many users as possible for launch day.

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Deconstructor of Fun

NOVEMBER 2, 2023

With Blizzard's expertise in creating compelling end-game content, Warcraft Rumble has the potential to become a major success and influence future game design trends. Plus given the size of Blizzard I’m sure they won’t go lightly when it comes to advertising and getting as many users as possible for launch day.

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Game Designing

JULY 30, 2023

It should also have a perfect balance of academic activities to enrich knowledge and earn practical skills for future employment. Selection of programs offered include: Advertising Animation and Visual Effects Game Development Graphic Design Motion Pictures and Television 2. It must encourage collaboration among students.

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Radiator Blog

JUNE 30, 2022

CONTENT WARNING 1: I mention a suicide from a century ago. CONTENT WARNING 2: the game is rather explicit, but I've kept the imagery in this post relatively tame, at a semi-NSFW / soft-R rating. Moreover, in the case of sex clubs, the patron himself simultaneously becomes the advertised adventure."

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