How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention
Game Refinery
NOVEMBER 23, 2022
As an example, PUBG Mobile’s collaboration with the anime Neon Genesis Evangelion introduced giant Mechs into its battle royale map that would attempt to shoot down players, while Cookie Run Kingdom’s collaboration with the K-pop band BTS saw the action-RPG gacha game adding a rhythm game mode.
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