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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. Could card games emerge as the next big growth genre in 2025? Poolday.ai

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

Why Proactive QA Is Non-Negotiable Unitys flexibility in supporting mobile, PC, console, and XR makes early QA essential. According to Udonis , 62% of users will uninstall a mobile game if they experience crashes, freezes, or errorshighlighting how critical performance stability is to player retention. Its the opening move.

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Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI

Deconstructor of Fun

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads.

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Scaling Art Production for Live-Service Games: Challenges, Innovations, and Future-Ready Pipelines 

iXie gaming

Titles like Fortnite, Apex Legends, and Genshin Impact have redefined player engagement through frequent content drops, seasonal events, and community-driven updates. The answer lies in scalable art production pipelines that balance speed, quality, and cross-platform optimization. What Makes Live-Service Art Production Different?

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AWS for Games to spotlight generative AI at GDC 2024

AWS Games

launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months. Learn about the technology behind the in-game ThorAI (powered by Amazon Bedrock), and get a dive deep into fully voiced, interactive in-game NPCs in the companion mobile game Missing.

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Unity vs. Unreal Engine: Which is Better for Android Game Development?

Big Games

The mobile gaming industry has exploded recently. While it doesn’t match Unreal’s rendering power, it balances quality and performance well for smartphone devices. Advantage Balanced graphics that ensure smooth gameplay across all Android devices. of the CAGR to reach US$1535B by 2027.

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