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How to Use Content Marketing to Sell Board Games

Brand Game Development

One of the greatest forms of marketing, my personal favorite, in fact, is content marketing. The term “content marketing” gets thrown around carelessly on the Internet way too much and with little meaning attached, but the basic idea is simple. The Wikipedia definition I’ve included below is even more insightful.

Content 130
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Marketing manager Joana Keler: “Social media is your game’s best friend”

PreMortem.Games

Some of the key goals for social media marketing are game discovery, sales lifecycle, community building and direct communications. Life Cycle stages Social media is a great tool for building communities. She went on to share some interesting tips for sharing your content on TikTok.

Media 104
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COCOON creator Jeppe Carlsen “I never compromise on playability”

PreMortem.Games

At Geometric we put gameplay first, and we will always build our games around strong gameplay ideas”, says Carlsen. Specifically there are some performance implications of rendering a world from a far out zoom level, and also loading of content becomes a bit more complicated when you can transition quickly between the different worlds.”

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Olivier Madiba’s Kiro’o Games is building a Pan-African entertainment ecosystem

PreMortem.Games

Founder and CEO Olivier Madiba is pursuing his dream of creating the biggest African game studio by building a Pan-African entertainment ecosystem which encapsulates games, comics, animation and even restaurants. He discovered that true leadership lies in fostering trust and open communication with the team, ensuring they never feel let down.

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Jackbox Games unlocks new opportunities with Amazon GameLift Streams

AWS Games

Based on our experiences talking with other streaming platforms, we were anticipating having to do a custom build, but we didnt need to. We just took our Windows build, uploaded it to Amazon GameLift Streams, and it ran. The whole process was efficient, and the game looked and sounded great.

Games 115
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How to Build Your First Online Community to 1000 Members (or More)

Brand Game Development

Building an online community can be daunting at first. You can feel like your voice isn’t heard and that community building is futile. Join my community of over 2,000 game developers, artists, and passionate creators. As it turns out, it’s not actually all that hard to build a community.

Build 130
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Combining content moderation services with graph databases & analytics to reduce community toxicity

AWS Games

In this blog we describe how the AWS machine learning services can be used, in conjunction with graph databases and visualisation tools, to automate the process of scoring users and determining the impact of toxicity on your community. For this solution, we will use it to label any offensive content. Press Open Jupyter.

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