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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Race events are most commonly active for a few days at a time, during which several races can be initiated.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

If executed correctly, introducing new mechanics in this way can be an easy win, enabling developers to test out player preferences, broaden motivational appeal, boost user acquisition, and enhance player engagement – all without drastically altering the core gameplay. What’s particularly interesting about this archetype is its rarity.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. These mechanics are unconventional for a racing game but aren’t surprising.

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

(a remarkable +100% QoQ; read a full case study on Supercent’s games); Car Race 3D: Car Racing (+22% QoQ); Race Master 3D – Car Racing (+4% QoQ); Going Balls (+0.1% QoQ); Bridge Race (–4% QoQ); Magic Tiles 3 (–12% QoQ); and Build A Queen (–20% QoQ). Now, let’s turn to the newbies at the top.

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Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match?

Deconstructor of Fun

This is a much-dreaded question game developers ask themselves at every stage of game development. And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. Who is your target audience?

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

Top 10 Games By Downloads The top 10 downloaded games of Q1 2023 shows a couple of old-timers that don’t want to give up their positions: Going Balls , Bridge Race , Car Games 3D: Car Racing , Tall Man Run and Race Master 3D – Car Racing. You can read about these games in more detail here.

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Hypercasual games market continues to decline, but still nearly 3 billion installs this quarter

PreMortem.Games

40% QoQ) and Wood Screw Puzzle (–23% QoQ). Lastly, the snake design closely resembles Snake Run Race by Freeplay, a game with 71M installs. However, the number of newcomers is on a downtrend from quarter to quarter.

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