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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Race events are most commonly active for a few days at a time, during which several races can be initiated.

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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

One such game mode was Jellyfishing , where two teams raced to capture a designated number of jellyfish. Notably, the event also included many of the more standard features you might expect from a collaboration event, such as a new premium battle pass, which will also have supported the revenue boost.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

This has become especially prevalent in the puzzle subgenre, with around 75% of casual puzzle games in the US top-grossing 200 implementing these features. Join us below as we analyze some of the most interesting implementations of 1v1 competitive events in top-performing casual puzzle games.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. These mechanics are unconventional for a racing game but aren’t surprising.

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

(a remarkable +100% QoQ; read a full case study on Supercent’s games); Car Race 3D: Car Racing (+22% QoQ); Race Master 3D – Car Racing (+4% QoQ); Going Balls (+0.1% QoQ); Bridge Race (–4% QoQ); Magic Tiles 3 (–12% QoQ); and Build A Queen (–20% QoQ). Now, let’s turn to the newbies at the top.

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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

Weve seen everything from the likes of PUBG x Jujustu Kaisen, to Puzzles & Dragons x Demon Slayer, Fortnite x Naruto, and Grand Summoners x One Punch Manto name a few historic examples. Interestingly, it also launched alongside a new permanent in-game feature: special abilities.

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Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match?

Deconstructor of Fun

And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. A very casual summary of the casual puzzle player demographics. Puzzle RPG is the first thing that comes to mind for puzzle games that target a male audience.

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