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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. One of the most popular monetization mechanics is the subscription-based battle pass , which was introduced via Valve’s DOTA 2 in 2013 but popularized by the worldwide phenomenon, Fortnite.

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Best Practice and Strategies for Targeted IAP Offers in Mobile Games

Game Refinery

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

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Minigames Revisited: How Developers Are Continuing to Tap into Trends and Drive Engagement

Game Refinery

With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.

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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Some developers have added extra mechanics to their race events to keep things fresh and rewarding.

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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Struggling with UA and player retention in a post-IDFA world? Minigames are the answer

Game Refinery

With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).

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