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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

(a remarkable +100% QoQ; read a full case study on Supercent’s games); Car Race 3D: Car Racing (+22% QoQ); Race Master 3D – Car Racing (+4% QoQ); Going Balls (+0.1% QoQ); Bridge Race (–4% QoQ); Magic Tiles 3 (–12% QoQ); and Build A Queen (–20% QoQ). Now, let’s turn to the newbies at the top.

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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

The rise of hybridization in mobile games has resulted in game developers experimenting with new gameplay mechanics and features from other genres to drive engagement, something that’s often done via limited-time events. Race events are most commonly active for a few days at a time, during which several races can be initiated.

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[Event Spotlight] How Mobile Game Developers Can Boost Engagement In The Casual Puzzle Genre With Competitive 1v1 Events

Game Refinery

If executed correctly, introducing new mechanics in this way can be an easy win, enabling developers to test out player preferences, broaden motivational appeal, boost user acquisition, and enhance player engagement – all without drastically altering the core gameplay. What’s particularly interesting about this archetype is its rarity.

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Chrome Valley Customs - Can a Male Audience and a Puzzle Game Be a Match?

Deconstructor of Fun

And if the game you’re working on is a match-3 puzzle, there is a widely accepted assumption that your target audience primarily consists of women aged between 25 and 45. A very casual summary of the casual puzzle player demographics. Puzzle RPG is the first thing that comes to mind for puzzle games that target a male audience.

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

Top 10 Games By Downloads The top 10 downloaded games of Q1 2023 shows a couple of old-timers that don’t want to give up their positions: Going Balls , Bridge Race , Car Games 3D: Car Racing , Tall Man Run and Race Master 3D – Car Racing. You can read about these games in more detail here.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

In the past, hybridization was mainly seen in 4X strategy games that merged with puzzle and idle RPG mechanics , but in recent months this phenomenon has spread to titles of all shapes and sizes across the market – not just the hybrid-casual genre. Mechanically, the mode is relatively similar to Blizzard’s Hearthstone.

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2020 Predictions #1: Prepare to Crown the New King of Puzzle Games

Deconstructor of Fun

Alrighty then, lets kick off the predictions with the Puzzle genre! Puzzle Games Continued to Grow. Puzzle genre is the second largest, after strategy games, on mobile in terms of in-app purchases. Last year Puzzle games generated a whopping $4.5Bn in IAP revenues while growing 18% year-on-year.

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